Carat
In the new age of media, Carat is redefining the value a media agency provides to its clients.
By moving from the provision of media savings to the delivery of measurable business results, we are creating new, innovative communication models that generate real business value and returns for our clients.
Carat is a world leader in digital media and diversified services and the UK’s number one agency for insight, analytics and evaluation. We have restructured our entire business, investing in skills, capability and people to reflect our culture of openness and bravery. Our people are encouraged to challenge and stretch themselves and their clients while always remaining grounded in effectiveness.
Carat was named Media Week’s Agency of the Year in 2012.
What we do / Product Experience
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Charities
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Clothing/Accessories
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Cosmetics/Toiletries
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Home improvements/DIY goods
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Drink
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Entertainment/Leisure
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Financial services
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Food
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Government departments
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Pharmaceuticals
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Household
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Business/Industrial
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Telecoms
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Automotive
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Media
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Retail
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Electrical goods
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Travel/Transport
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Utilities
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Baby goods
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Health/Social Services
Who we do it for / Clients
Asda;
Kelloggs;
General Motors;
Disney;
British Gas;
Diageo;
Nokia;
Arla Foods;
Santander;
Shop Direct Group;
SCA Molnycke;
Debenhams;
Mattel;
Birds Eye;
WHSmith;
Liverpool lVictoria;
Gocompare.com;
Wickes;
Ebay;
Adidas
Group
Made up of two operating businesses, Aegis Media and Aztec, the scan-data services business, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, mobile applications, SEO, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).
People
Tracy De Groose
Managing Director
Committees :
Media Futures
Matthew Hook
Chief Strategy Officer
Jo Allen
Chief Client Officer
Richard Sexton
Chief Operations Officer
Stuart Newman
Head of New Business and Marketing
Dan Hagen
Head of Planning
Adrian English
Head of Media Investment
Ben Cunningham
Head of Direct
Matthew Landeman
Business Director
Alison Drummond
Head of Insight
Dave Schruers
Head of Digital Activation
Mark Brennan
Head of Mobile
Anne McCreary
Digital Strategy Director
Paul Hicks
Head of Brand Experience & Events
Amanda Burningham
Director of Media Partnerships
Steven Ballinger
Head of Broadcast
Mary Jeffries
Head of Evaluation
Mark Hughes
Business Director
Glyn Shadwell
Business Director
Rebecca Sparkes
Business Director
Satin Reid
Business Director
Sara Humphries
Business Director
Key facts
- Companies House:
- Established:
- Jan 1 1972
- Joined IPA:
- 1993
- Staff:
- 285
- International:
- Yes
Accreditation
- CPD Accredited:
- Yes
- Excellence in CPD:
- -
Awards
2012
Media Week
- Award Category :
- Agency of the Year
2012
Media Week
- Client Campaign :
- Gordon's Gin
- Award Category :
- Large Collaboration
2012
Media Week
- Client Campaign :
- Kellogg's Crunchy Nut
- Award Category :
- Research Insight
2012
IAB
- Client Campaign :
- Bodyform
- Award Category :
- Campaign of the month
2012
Dadi
- Award Category :
- Digital Media Buying Agency of the Year
2012
Campain
- Client Campaign :
- Gordon's
- Award Category :
- Alcoholic Drinks
2012
Campain
- Client Campaign :
- GoCompare.com
- Award Category :
- Research Insight
2012
Campain
- Award Category :
- Highly Commended - Travel & Leisure
2012
Campain
- Client Campaign :
- Kellogg's
- Award Category :
- Highly Commended - Research Insight
2012
Hollis sonosrship Award
- Client Campaign :
- TreSemme
- Award Category :
- Best Tv Sponsorship
2012
Hollis sonosrship Award
- Client Campaign :
- TreSemme
- Award Category :
- First Time Sponsor
2012
Hollis sonosrship Award
- Client Campaign :
- TreSemme
- Award Category :
- Best Use of Research
2012
Revolution Awards
- Client Campaign :
- Nivea Invisible for Black & White Launch
2012
Revolution Awards
- Client Campaign :
- Vodafone
- Award Category :
- Besu Use of Search
2012
RECMA
- Award Category :
- Number 1 Media Agency in top 12 adverting markets globally
2012
Arqiva Radio Awards
- Client Campaign :
- Arla Starbucks Frappuccino's sponsorsip of the 2011 Capital Radio Summertime Ball
- Award Category :
- Best Branded Content
2010
Marketing Society Awards for Excellence
- Client Campaign :
- British Gas
- Award Category :
- Brand Revitalisation
2010
Marketing Week Engage Awards
2010
Marketing Week Engage Awards
- Client Campaign :
- Compeed
- Award Category :
- Sales Promotion
2009
Campaign
- Client Campaign :
- British Gas "Good News Stories"
- Award Category :
- Financial, Corporate & Utilities - Winner
2009
Campaign
- Client Campaign :
- British Gas "Generation Green"
- Award Category :
- Financial, Corporate & Utilities - Highly commended
2009
Media Week
- Award Category :
- Media Idea Niche - Bronze
2009
Media Week
- Client Campaign :
- British Gas "Generation Green"
- Award Category :
- Media Idea Large - Bronze
2009
PC Media Magazine Planning Awards
- Client Campaign :
- Nivea "FYIMag"
- Award Category :
- Best use of online magazines
2009
Marketing Society Award for Excellence
- Client Campaign :
- British Gas "Generation Green"
- Award Category :
- Ethical marketing
2009
THINKBOX
- Client Campaign :
- British Gas "Generation Green"
- Award Category :
- Best use of Sponsorship
2009
Hollis Sponsorship Awards
- Client Campaign :
- Vauxhall Tigra
- Award Category :
- Best Brand Sponsorship
2009
New Media Age
- Client Campaign :
- Save The Children
- Award Category :
- Best Charity and Voluntary Sector
2009
New Media Age
- Client Campaign :
- Telegraph
- Award Category :
- Best Media Campaign
2009
New Media Age
- Client Campaign :
- Littlewoods
- Award Category :
- Best Retail Campaign
2009
Cannes Lion Awards
- Award Category :
- Bronze Lion
2009
Cannes Lion Awards
- Client Campaign :
- Gordon's Gin
- Award Category :
- Bronze Lion
IPA Effectiveness Case Studies
2009
- Client :
- McNeil Nutritionals Ltd