IPA Agency / Carat

Media convergence is removing the barrier between the point where brands engage with consumers and the point where people transact with brands. This makes the contribution of media to business growth more direct, visible and measurable. Our ability to unlock this value is collaboration; with our Dentsu Aegis Network partners, with other agencies and with media and technology companies. This is built on our history as the largest independent global media agency, and Dentsu Aegis Network’s unique single-P&L operating model. This platform gives us the ability and agility to tap into the expertise of the entire network quickly and effectively to answer any brief or challenge, and take responsibility for the whole of a brand’s media ecosystem. This has enabled Carat UK to win more than 150 awards and £500 million worth of new business in the past three years, and helped us become the fastest-growing global media agency, consistently ranked #1 by RECMA within their Qualitative Agency

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3rd Floor
10 Triton Street
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www.carat.co.uk Tel: 020 7430 6000
Fax: 020 7430 6299

What we do / Product Experience

  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Home improvements/DIY goods
  • Drink
  • Entertainment/Leisure
  • Financial services
  • Food
  • Government departments
  • Pharmaceuticals
  • Household
  • Business/Industrial
  • Telecoms
  • Automotive
  • Media
  • Retail
  • Electrical goods
  • Travel/Transport
  • Utilities
  • Baby goods
  • Health/Social Services

Who we do it for / Clients

    British Airways; Premier Foods; Government Procurement Service; Kelloggs; General Motors; British Gas; Post Office; Diageo; Arla Foods; Santander; Debenhams; Mattel; WHSmith; Liverpool Victoria; Gocompare.com; Wickes; Ebay; adidas



Rick Hirst

Chief Executive Officer
Committees :
IPA Talent Leadership Group

Andrew Lloyd

Andrew Lloyd

Managing Director/Partner

Matthew Landeman

Matthew Landeman

Executive Client Officer
Committees :
Professional Development
Media Futures

Dan Hagen

Dan Hagen

Chief Strategy Officer

Stuart Newman

Stuart Newman

Chief Marketing Officer

Key facts

Companies House:
Jan 1 1972
Joined IPA:




Grocer MAP Awards

Category :
Online Agency of the Year

Cannes Lion Awards

Client :
Bodyform Responds: The Truth
Category :
Gold Cyber Lion

Cannes Lion Awards

Client :
ASOS #bringonthenight
Category :
Silver Lion

Campaign Media Awards

Client :
Bodyform Responds: The Truth
Category :
Media Campaign of the Year

REV Awards

Client :
Bodyform Responds: The Truth
Category :
Grand Prix
More awards >

IPA Effectiveness Case Studies


Rebuilding a business with everyday communications

Client :
McNeil Nutritionals Ltd

Contact the IPA

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ABCe audit Offical Webby Awards Honoree (2011, 2013)

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