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Carat

In the new age of media, Carat is redefining the value a media agency provides to its clients. By moving from the provision of media savings to the delivery of measurable business results, we are creating new, innovative communication models that generate real business value and returns for our clients. Carat is a world leader in digital media and diversified services and the UK’s number one agency for insight, analytics and evaluation. We have restructured our entire business, investing in skills, capability and people to reflect our culture of openness and bravery. Our people are encouraged to challenge and stretch themselves and their clients while always remaining grounded in effectiveness. Carat was named Media Week’s Agency of the Year in 2012.

What we do / Product Experience

  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Home improvements/DIY goods
  • Drink
  • Entertainment/Leisure
  • Financial services
  • Food
  • Government departments
  • Pharmaceuticals
  • Household
  • Business/Industrial
  • Telecoms
  • Automotive
  • Media
  • Retail
  • Electrical goods
  • Travel/Transport
  • Utilities
  • Baby goods
  • Health/Social Services

Who we do it for / Clients

    Asda; Kelloggs; General Motors; Disney; British Gas; Diageo; Nokia; Arla Foods; Santander; Shop Direct Group; SCA Molnycke; Debenhams; Mattel; Birds Eye; WHSmith; Liverpool lVictoria; Gocompare.com; Wickes; Ebay; Adidas

Group

Made up of two operating businesses, Aegis Media and Aztec, the scan-data services business, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, mobile applications, SEO, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).

People

Tracy De Groose

Tracy De Groose

Managing Director
Committees :
Media Futures

Matthew Hook

Matthew Hook

Chief Strategy Officer

Jo Allen

Jo Allen

Chief Client Officer

Richard Sexton

Richard Sexton

Chief Operations Officer

Stuart Newman

Stuart Newman

Head of New Business and Marketing

Dan Hagen

Dan Hagen

Head of Planning

Adrian English

Adrian English

Head of Media Investment

Ben Cunningham

Ben Cunningham

Head of Direct

Matthew Landeman

Matthew Landeman

Business Director

Alison Drummond

Alison Drummond

Head of Insight

Dave Schruers

Dave Schruers

Head of Digital Activation

Mark Brennan

Mark Brennan

Head of Mobile

Anne McCreary

Anne McCreary

Digital Strategy Director

Zoe Bale

Zoe Bale

Head of Press

Paul Hicks

Paul Hicks

Head of Brand Experience & Events

Amanda Burningham

Amanda Burningham

Director of Media Partnerships

Steven Ballinger

Steven Ballinger

Head of Broadcast

Mary Jeffries

Mary Jeffries

Head of Evaluation

Mark Hughes

Mark Hughes

Business Director

Glyn Shadwell

Glyn Shadwell

Business Director

Rebecca Sparkes

Rebecca Sparkes

Business Director

Satin Reid

Satin Reid

Business Director

Sara Humphries

Sara Humphries

Business Director

Key facts

Companies House:
Established:
Jan 1 1972
Joined IPA:
1993
Staff:
285
International:
Yes

Accreditation

CPD Accredited:
Yes

Excellence in CPD:
-

Awards

2012

Media Week

Award Category :
Agency of the Year

2012

Media Week

Client Campaign :
Gordon's Gin
Award Category :
Large Collaboration

2012

Media Week

Client Campaign :
Kellogg's Crunchy Nut
Award Category :
Research Insight

2012

IAB

Client Campaign :
Bodyform
Award Category :
Campaign of the month

2012

Dadi

Award Category :
Digital Media Buying Agency of the Year

2012

Campain

Client Campaign :
Gordon's
Award Category :
Alcoholic Drinks

2012

Campain

Client Campaign :
GoCompare.com
Award Category :
Research Insight

2012

Campain

Client Campaign :
Adidas
Award Category :
Highly Commended - Travel & Leisure

2012

Campain

Client Campaign :
Kellogg's
Award Category :
Highly Commended - Research Insight

2012

Hollis sonosrship Award

Client Campaign :
TreSemme
Award Category :
Best Tv Sponsorship

2012

Hollis sonosrship Award

Client Campaign :
TreSemme
Award Category :
First Time Sponsor

2012

Hollis sonosrship Award

Client Campaign :
TreSemme
Award Category :
Best Use of Research

2012

Revolution Awards

Client Campaign :
Nivea Invisible for Black & White Launch
Award Category :
FMCG

2012

Revolution Awards

Client Campaign :
Vodafone
Award Category :
Besu Use of Search

2012

RECMA

Award Category :
Number 1 Media Agency in top 12 adverting markets globally

2012

Arqiva Radio Awards

Client Campaign :
Arla Starbucks Frappuccino's sponsorsip of the 2011 Capital Radio Summertime Ball
Award Category :
Best Branded Content

2010

Marketing Society Awards for Excellence

Client Campaign :
British Gas
Award Category :
Brand Revitalisation

2010

Marketing Week Engage Awards

Client Campaign :
Disney
Award Category :
Media

2010

Marketing Week Engage Awards

Client Campaign :
Compeed
Award Category :
Sales Promotion

2009

Campaign

Client Campaign :
British Gas "Good News Stories"
Award Category :
Financial, Corporate & Utilities - Winner

2009

Campaign

Client Campaign :
British Gas "Generation Green"
Award Category :
Financial, Corporate & Utilities - Highly commended

2009

Media Week

Client Campaign :
adidas
Award Category :
Media Idea Niche - Bronze

2009

Media Week

Client Campaign :
British Gas "Generation Green"
Award Category :
Media Idea Large - Bronze

2009

PC Media Magazine Planning Awards

Client Campaign :
Nivea "FYIMag"
Award Category :
Best use of online magazines

2009

Marketing Society Award for Excellence

Client Campaign :
British Gas "Generation Green"
Award Category :
Ethical marketing

2009

THINKBOX

Client Campaign :
British Gas "Generation Green"
Award Category :
Best use of Sponsorship

2009

Hollis Sponsorship Awards

Client Campaign :
Vauxhall Tigra
Award Category :
Best Brand Sponsorship

2009

New Media Age

Client Campaign :
Save The Children
Award Category :
Best Charity and Voluntary Sector

2009

New Media Age

Client Campaign :
Telegraph
Award Category :
Best Media Campaign

2009

New Media Age

Client Campaign :
Littlewoods
Award Category :
Best Retail Campaign

2009

Cannes Lion Awards

Client Campaign :
adidas
Award Category :
Bronze Lion

2009

Cannes Lion Awards

Client Campaign :
Gordon's Gin
Award Category :
Bronze Lion

IPA Effectiveness Case Studies

2009

Rebuilding a business with everyday communications

Client :
McNeil Nutritionals Ltd

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