IPA Agency / Cheil UK

We’re Cheil London. Based in the heart of Bankside’s growing creative community – and just a stone’s throw from the Tate Modern – we’re a 140-strong group of thinkers and tinkerers who make things that move. We build campaigns. Shops. Robots. One-of-a-kind experiences. Anything that will help transport people, brands and products. And always rooted in digital innovation. It’s an approach that’s seen us partnering with the likes of Etihad Airways, Absolute, Lego, Coca-Cola, Samsung and Jaguar Land Rover, creating enduring ideas for any market – and within any medium. Alongside traditional TTL work, we’ve got plenty of experience in shopper marketing,experiential, social and sponsorship – with awards to show for it, too. In the past few years we’ve earned our share of Cannes Lions, Clios, POPAIs and Kinsale Sharks. As part of Cheil Worldwide, Cheil London plays its part in one of the world’s biggest agency networks – comprising 48 offices in 42 countries globally.

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Cheil UK  
The Crane Building
22 Lavington Street
view map

cheil.london/ Tel: 020 7593 9300

What we do / Product Experience

  • Charities
  • Clothing/Accessories
  • Drink
  • Financial services
  • Household
  • Telecoms
  • Automotive
  • Retail
  • Electrical goods
  • Travel/Transport
  • Utilities
  • Domestic appliances
  • Footwear
  • Technology

Who we do it for / Clients

    Samsung Electronics||EithadAirways||LEGO||The Women's Equality Party||Absolut Vodka||Pernod Ricard||Coca-Cola||Thomas Pink||ASDA (George.com)||Samsonite (American Tourister)||Jaguar Land Rover||Descente||Crocs||


We are Cheil. We were born in South Korea in 1973 and today, we're one of the world's leading marketing solutions agencies. Innovation and agility are in our DNA, and our Korean heritage means we see the world differently. We believe the best ideas will move seamlessly across channels, platforms, devices and media - they should move people, move brand and move products. More than anything though, they should move the world. So our ambition is to deliver Agile Ideas via our global network of full-service advertising capabilities, with specialism in shopper marketing, experiential, social, PR and sponsorship. Digital is integrated into everything we do, helping us take ideas wherever they need to go. It's an ethos that helps us provide the vision and strategy to drive enduring ideas in any market, within any medium. And all with a core mission to deliver agile futures for brands.


Malcolm Poynton

Malcolm Poynton

Global Chief Creative Officer

Jason Capra

Jason Capra

Managing Partner

Jon Buckley

Jon Buckley

Head of Digital and Social

Key facts

Companies House:
Cheil Europe Limited
Jan 1 1973
Joined IPA:


Other Accreditation

Sarbanes Oxley
Investors in People



Creative Out of Home (COOH) - Gold

Client :
Samsung Electronics UK - Galaxy S4 Activation
Category :
6,4 or Smaller

Cannes Lions - Gold

Client :
Samsung Electronics UK - We are David Bailey
Category :
PR - Best Product Launch

Cannes Lions - Bronze

Client :
Samsung Electronics UK - We are David Bailey
Category :
PR - Best Use of Celebrity Endorsement

Cannes Lions - Bronze

Client :
Samsung Electronics UK - We are David Bailey
Category :
PR - Technology & Manufacturing

Kinsale Shark - Gold

Client :
Samsung Electronics UK - We are David Bailey
Category :
International Integrated Campaign
More awards >

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

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