Initiative

Initiative

Jan 1990

Initiative is a performance-led media communications company – we believe all marketing should be performance-driven. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals. This commitment to performance is at the heart of Initiative's unique process and culture - we invest in the tools and the talent to make this a day to day reality for our clients. We constantly deliver best in class media thinking and delivery leading to tangible and measurable business success for our clients.

Understanding client’s business goals is our first priority. This understanding will always form the basis of our recommendations.

The following two areas are crucial to delivering this approach:

Observation and insight: We deliver a profound understanding of consumer behaviour, expectations and attitudes. This is combined with the ability to draw powerful and relevant insights from this understanding and apply.

Clothing/Accessories
Cosmetics/Toiletries
Entertainment/Leisure
Financial services
Food
Pharmaceuticals
Business/Industrial
Telecoms
Automotive
Office Equipment
Media
Retail
Electrical goods
Travel/Transport
Utilities

Air Canada, Ancestry.co.uk,Bendicks,Bernard Matthews, Brazil Tourism Board, Burger King,Computer Associates, Continental Tyres, Dow Chemicals, Gossard, Hertz, Patek Philippe, Tesco Bank, Tesco Stores, Tesco Mobile, TGI Friday's, Titan Bet, Victim Support, Wedgewood

125

Alan Bramley
Finance Director


Tony Regan
Head of Planning and Strategy
Committees :
Behavioural Economics Task Force


Dave Schruers
Online Group Head
Committees :
Digital Media

Owned by the Interpublic Group, Initiative is part of media management group Mediabrands and a partner of Magna, IPG’s centralized media negotiation entity. Initiative employs more than 2500 talented professionals, working in 91 offices across 70 markets. In March 2011 Mediabrands created a new structure to assemble countries by business similarity rather than geographical location. Therefore Initiative has moved from a four-region structure to three main clusters. This shift from traditional regions to clusters will drive consistency of talent, product enhancement for clients and will assist with more efficient allocation of resources. The new clusters are: North America comprising USA and Canada; G14 comprising: Australia, Brazil, China, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Russia, Spain and UK; and World Markets - all other markets from Europe, Middle East and Africa; Latin America; and Asia-Pacific.

Postal Address :
42-48 St.Johns Square
London
EC1M 4EA

Phone : 020 7663 7000
Fax : 020 7663 7001
Website : http://www.initiative.co.uk

Hong Kong, Shanghai, Beijing