Proximity London
Proximity London is a direct and digital agency with data at its heart. We create work that increases customer value in ways that can be measured. We deliver customers communications through personal media (direct and digital) which can be tested and refined and evaluated so that we know that it works.
What we do / Product Experience
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Charities
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Cosmetics/Toiletries
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Home improvements/DIY goods
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Drink
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Education
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Financial services
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Food
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Government departments
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Telecoms
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Automotive
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Media
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Retail
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Travel/Transport
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Utilities
Who we do it for / Clients
ATOC
Aviva
BBC TV Licensing
Birds Eye
Capital One
Carlsberg
COI
Food Standards Agency
Great Ormond Street Hospital
Hewlett Packard
Jeans for Genes
Mars(Seeds of Change, Uncle Ben’s, Dolmio)
McNeil Nutritionals Ltd (Splenda)
Orange
P&G
Royal Mail
Shell
RNLI
Volkswagen
Group
Part of Proximity Worldwide, BBDO and Omnicom
People
Nick Orsman
Head of Data & Analytics
Mike Dodds
Chief Executive Officer
Committees :
Agencies 2009
Agencies 2010
Agencies 2008
Caitlin Ryan
Executive Creative Director
Tara Cubitt
Account Director
Key facts
- Companies House:
- Proximity London Limited
- Established:
- Jan 1 1990
- Joined IPA:
- 2003
- Staff:
- 282
- International:
- Yes
Accreditation
- CPD Accredited:
- Yes
- Excellence in CPD:
- -
Awards
2011
John Caples Awards
- Client Campaign :
- Royal Mail - Iron Envelope
- Award Category :
- Silver - DM Dimensional Mail
2011
John Caples Awards
- Client Campaign :
- Royal Mail - Iron Envelope
- Award Category :
- Bronze - Customer Retention
2011
John Caples Awards
- Client Campaign :
- Royal Mail - Iron Envelope
- Award Category :
- Bronze - DM Flat Mail
2010
DMA Awards
- Client Campaign :
- Royal Mail - Iron Envelope
2010
John Caples Awards
- Client Campaign :
- Royal Mail - Growth
- Award Category :
- Silver - Microsite
2010
IAB Creative Showcase Grand Prix
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Gold - Social Media
2010
Media Guardian Awards
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Gold - Campaigning
2010
DMA International ECHO Awards
- Client Campaign :
- Royal Mail - Iron Envelope
- Award Category :
- Silver - Bus and Consumer Services
2010
DMA International ECHO Awards
- Client Campaign :
- Royal Mail - Shoe Polish
- Award Category :
- Bronze - Bus and Consumer Services
2010
DMA International ECHO Awards
- Client Campaign :
- Volkswagen - Keepsake Tin
- Award Category :
- Bronze - Auto
2010
DMA International ECHO Awards
- Client Campaign :
- TVL - We know you know
- Award Category :
- Bronze - Communication/Utilities
2009
CCA Awards
- Client Campaign :
- Royal Mail - Ask Sarah
- Award Category :
- Winner - Best Technology Partnership Award
2009
Cristal Awards
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Gold - Charity/Promo/Direct
2009
DMA Awards
- Client Campaign :
- RNLI - Mystery Packages
2009
DMA Awards
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Grand Prix
2009
DMA Awards
- Client Campaign :
- Volkswagen - Passat Streamline
- Award Category :
- Bronze x2 - Auto
2009
London International Awards
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Gold - Digital
2009
London International Awards
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Bronze - Innovation
2009
DMA International ECHO Awards
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Silver - Not for Profit
2009
DMA International ECHO Awards
- Client Campaign :
- Royal Mail - Growth
- Award Category :
- Silver - Business and Consumer Services
2009
DMA International ECHO Awards
- Client Campaign :
- Royal Mail - Heat Pack
- Award Category :
- Silver - Business and Consumer Services
2009
DMA International ECHO Awards
- Client Campaign :
- Royal Mail - Not a Stress Ball
- Award Category :
- Bronze - Business and Consumer Services
2009
DMA International ECHO Awards
- Client Campaign :
- TVL - No Excuse
- Award Category :
- Bronze - Communications/Utilities
2009
DMA International ECHO Awards
- Client Campaign :
- Volkswagen - Golf 6 Launch
- Award Category :
- Leader - Auto
2009
Campaign Big Awards
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Finalist - Charity
2009
Campaign Big Awards
- Client Campaign :
- RNLI - Torn Sleeve
- Award Category :
- Finalist - Charity
2009
NMA Awards
- Client Campaign :
- Royal Mail - Growth
- Award Category :
- Finalist - Business to Business
2009
Cannes Lions
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Silver - Charity (Media)
2009
Cannes Lions
- Client Campaign :
- Royal Mail - Growth
- Award Category :
- Finalist - Bus Products/Services (Direct)
2009
Cannes Lions
- Client Campaign :
- RNLI - Mystery Packages
- Award Category :
- Finalist - Charity (Direct)
2009
Media Guardian Awards
- Client Campaign :
- Royal Mail - Chocolate Letter
- Award Category :
- Gold - Commercial Communication
2009
John Caples Awards
- Client Campaign :
- Volkswagen - Gardeners' Friends
- Award Category :
- Silver - DM Retention
2009
John Caples Awards
- Client Campaign :
- Royal Mail - Chocolate Letter
- Award Category :
- Silver - DM Retention
2009
John Caples Awards
- Client Campaign :
- Royal Mail - Chocolate Letter
- Award Category :
- Bronze - DM Dimensional
2008
Meribel International Ad Festival
- Client Campaign :
- Royal Mail - Chocolate Letter
- Award Category :
- Cristal Award - B2B
2008
IDM Business Performancve Awards
- Client Campaign :
- Royal Mail - Chocolate Letter
- Award Category :
- Winner - Direct Creative
2008
DMA Awards 2008
- Client Campaign :
- Royal Mail, BBC TV Licensing, Royal Mail, Volkswagen, Unilever.
- Award Category :
- 3 x Gold, 3 x Silver, 3 x Bronze
2008
BIMA Awards
- Client Campaign :
- Royal Mail - Mr Complete
- Award Category :
- Category Winner - Best B2B
2008
BIMA Awards
- Client Campaign :
- Royal Mail - Mr Complete
- Award Category :
- Winner - Best B2B Distribution & Media
2008
Campaign Big Awards
- Client Campaign :
- Royal Mail - Chocolate Letter
- Award Category :
- Winner - Corporate Utilities - Direct
2008
Campaign Big Awards
- Client Campaign :
- Land Rover Defender - Rough & Smooth
- Award Category :
- Winner - Automotive, Aerospace, Marine
2008
DMA International ECHO Awards
- Client Campaign :
- Royal Mail - Chocolate Letter
- Award Category :
- USPS Gold Mailbox Award - B2B/ Business to Consumer
2008
DMA International ECHO Awards
- Client Campaign :
- Royal Mail - Chocolate Letter
- Award Category :
- Gold - B2B/Business to Consumer
2008
DMA International ECHO Awards
- Client Campaign :
- Volkswagen - Golf Plus - Gardener's Friends
- Award Category :
- Silver - Auto/Consumer
2008
DMA International ECHO Awards
- Client Campaign :
- BBC TV Licensing - Students - No Excuse
- Award Category :
- Bronze - Utilities
2008
The Quality in Print Awards
- Client Campaign :
- Proximity London - Royal Mail
- Award Category :
- Grand Prix Winner
2008
The Quality in Print Awards
- Client Campaign :
- Proximity London - Royal Mail
- Award Category :
- Winner - Creative Services Production team of the Year
2008
Cannes Lions
- Client Campaign :
- Volkswagen - Gardener's Friends
- Award Category :
- Integrated - Finalist
2008
Cannes Lions
- Client Campaign :
- Volkswagen - Gardener's Friends
- Award Category :
- Dimensional Mailing - Finalist
2008
MCCA 2008
- Client Campaign :
- Save the Children - Rewrite the Future
- Award Category :
- Best - Art Direction
2008
MCCA 2008
- Client Campaign :
- Volkswagen - Gardener's Friend
- Award Category :
- Merit - Art Direction
2008
MCCA 2008
- Client Campaign :
- Volkswagen - Gardener's Friend
- Award Category :
- Merit - Direct Communications
2008
MCCA 2008
- Client Campaign :
- BBC TV Licensing - Students - No Excuse
- Award Category :
- Merit - Best Integrated
2008
Caples 2008
- Client Campaign :
- RNLI - Capsize TV
- Award Category :
- 3rd - Non Profit
2007
MCCA - The Best Awards 2007
- Client Campaign :
- Proximity London
- Award Category :
- Agency of the Year
2007
MCCA - The Best Awards 2007
- Client Campaign :
- Sainsbury's
- Award Category :
- Best Campaign using Direct Marketing
2007
MCCA - The Best Awards 2007
- Client Campaign :
- BBC TV Licensing
- Award Category :
- Best Integrated Campaign & 'The Best Of the Best'
2007
NMA Awards 2007
- Client Campaign :
- Royal Mail
2007
The Marketing Society Awards Award for Excellence
- Client Campaign :
- BBC TV Licensing: Commendation
- Award Category :
- Marketing Communications
2007
IDM Business Performance Awards 2007
- Client Campaign :
- BBC TV Licensing: Diamond Award & Gold in the Acquisition category
2007
DMA Awards 2007
- Client Campaign :
- BBC TV Licensing, Save the Children
- Award Category :
- 2 x Gold, 1 Silver, 2 x Bronze
2007
DMA Awards 2007
- Client Campaign :
- BBC TV Licensing, Save the Children
- Award Category :
- 2 x Gold, 1 Silver, 2 x Bronze
2007
Connect Awards 2007
- Client Campaign :
- BBC Tv Licensing
- Award Category :
- Winner - Intelligent Use of Data in a DM Campaign
2006
Marketing Week Agency Reputations Survey 2006
- Client Campaign :
- No.1 for full service, and in the top 3 in Creativity, Across Diciplines & All Criteria.
- Award Category :
- Top 10 for Full Service
2006
IPA Effectiveness Awards
- Client Campaign :
- BBC TV Licensing: Gold aplus special prize for best Integration.
- Award Category :
- Best Integration
2006
SMART AWARDS
- Client Campaign :
- Sainsbury's
- Award Category :
- Best use of Data Analysis
2006
John Caples Awards
- Client Campaign :
- RNLI - Light in the darkness
- Award Category :
- 1st place
2006
John Caples Awards
- Client Campaign :
- Volkswagen - Illusions
- Award Category :
- 2nd place
2006
John Caples Awards
- Client Campaign :
- Royal Mail - Hole in Your Collection
- Award Category :
- 3rd place
2006
John Caples Awards
- Client Campaign :
- Proximity - Creative Landmarks
- Award Category :
- 3rd place
2006
Cannes
- Client Campaign :
- TV Licensing - It's not funny - direct
2006
Cannes
- Client Campaign :
- TV Licensing - It's not funny - media
- Award Category :
- Shortlisted
2006
Precision Marketing Response
- Client Campaign :
- BBC TV Licensing - It's not funny - Best Integrated Campaign
2006
Precision Marketing Response
- Client Campaign :
- Royal Mail - Empty Envelope - Business to Business
2006
Precision Marketing Response
- Client Campaign :
- BBC TV Licensing - It's not funny - Inserts
- Award Category :
- Highly Recommended
2006
British Travel Advertising Awards
- Client Campaign :
- Eurostar - Best Email Campaign
2006
British Travel Advertising Awards
- Client Campaign :
- Eurostar - Voice of a City - Best Travel Website
2006
DMA ECHOS
- Client Campaign :
- Royal Mail - Business-to-business Communications/Utilities
2006
DMA ECHOS
- Client Campaign :
- BBC TV Licensing - Consumer Communications/ Utilities
2006
Gramia Awards
- Client Campaign :
- Sainsbury's - Direct Marketing
2006
DMA Awards
- Client Campaign :
- Sainsbury's - Online Groceries campaign - Retail/ Home Shopping category
2006
DMA Awards
- Client Campaign :
- BBC TV Licensing - It's not funny - B2B
2006
DMA Awards
- Client Campaign :
- BBC TV Licensing - It's not funny - Inserts
2006
DMA Awards
- Client Campaign :
- BBC TV Licensing - It's not funny - Multiple Media
2006
DMA Awards
- Client Campaign :
- Eurostar - Digital Direct Campaign
2005
Effectiveness Awards - IDM Business Performance
- Client Campaign :
- The Direct Acquisition category
- Award Category :
- 1 of 2 finalists
2005
Effectiveness Awards - Marketing Week Effectivness Awards
- Client Campaign :
- TV Licensing - Student Campaign
- Award Category :
- Gold & Overall Campaign of the Year
2005
John Caples Awards
- Client Campaign :
- Save the Children - Skip a Treat
- Award Category :
- 1st Place & best in show
2005
John Caples Awards
- Client Campaign :
- TV Licensing - Student Life
- Award Category :
- 1st place
2005
John Caples Awards
- Client Campaign :
- Royal Mail - Origami Flowers
- Award Category :
- 1st place
2005
John Caples Awards
- Client Campaign :
- Volkswagen - Model Golf
- Award Category :
- 2nd place
2005
John Caples
- Client Campaign :
- Volkswagen - Bora Rubber
- Award Category :
- 2nd place
2005
John Caples Awards
- Client Campaign :
- Volkswagen - Touran Spell Safety
- Award Category :
- 2nd place
2005
John Caples Awards
- Client Campaign :
- Royal Mail - Successful Brands get Personal
- Award Category :
- 2nd place
2005
John Caple Awards
- Client Campaign :
- Eurostar - Fly Eurostar
- Award Category :
- 2nd place
2005
John Caples Awards
- Client Campaign :
- Royal Mail - Docket Book
- Award Category :
- 3rd place
2005
John Caples Awards
- Client Campaign :
- Yell - Padlock & Keys
- Award Category :
- 3rd place
2005
Campaign Direct Awards
- Client Campaign :
- Volkswagen - Bora Rubber
- Award Category :
- commendation
2005
Campaign Direct Awards
- Client Campaign :
- Save the Children - Skip a Treat
- Award Category :
- commendation
2005
Campaign Direct Awards
- Client Campaign :
- Royal Mail - Epro
- Award Category :
- commendation
2005
Campaign Direct Awards
- Client Campaign :
- Volkswagen - Bora Rubber
- Award Category :
- commendation
2005
Campaign Direct Awards
- Client Campaign :
- Royal Mail - Night Train
2005
Cannes
- Client Campaign :
- Volkswagen - Ice Tray
2005
DMA
- Client Campaign :
- TV Licensing - Student
2005
DMA
- Client Campaign :
- TV Licensing - Student
2005
DMA
- Client Campaign :
- TV Licensing - Student
2005
DMA
- Client Campaign :
- TV Licensing - Student
2005
Precision Marketing Response
- Client Campaign :
- TV Licensing - Student
2005
Precision Marketing Response
- Client Campaign :
- TV Licensing - Student
2005
Precision Marketing Response
- Client Campaign :
- TV Licensing - Student
- Award Category :
- Grand Prix
2005
DMA ECHOES
- Client Campaign :
- Save the Children - Skip a Treat
2005
DMA ECHOES
- Client Campaign :
- Royal Mail - The Night Train
- Award Category :
- Leader Award
2005
DMA ECHOES
- Client Campaign :
- Royal Mail - Smart Stamp
- Award Category :
- Finalist
IPA Effectiveness Case Studies
2006
- Client :
- Bbc Tv Licensing
2002
- Client :
- Sainsbury's