RKCR/Y&R
RKCR/Y&R is a full service, above the line agency. We offer a robust range of marketing services and capabilities that we adapt to our clients’ individual needs. Through research, strategic analysis and idea development, we are able to develop and execute 360 degree communications plans grounded in media neutral ideas, rather than advertising executions. To this end, in the last year we have created advertising across all media including, digital platforms, staged events, content, viral marketing, internal communications programmes and crm as well as TV, poster, print, radio and sponsorship. We are firmly committed to creating effective ideas for our Clients, and to this end we are the UK's most effective agency - www.rkcryr.com/effectiveness
What we do / Product Experience
-
Agriculture/Livestock/Fisheries
-
Charities
-
Cosmetics/Toiletries
-
Home improvements/DIY goods
-
Drink
-
Education
-
Entertainment/Leisure
-
Financial services
-
Food
-
Gardening products
-
Government departments
-
Pharmaceuticals
-
Household
-
Business/Industrial
-
Telecoms
-
Automotive
-
Office Equipment
-
Property
-
Media
-
Retail
-
Electrical goods
-
Tobacco goods
-
Travel/Transport
-
Utilities
Who we do it for / Clients
Accenture|| Bacardi|| Bank of Scotland|| BBC|| Boursin||Bombay Sapphire || BT Business|| British Library|| CLG Fire Safety|| COI|| Colgate-Palmolive|| Danone|| Food Standards Agency|| GHD|| Honey Monster Foods|| Home Office|| Kopparberg
Land Rover|| Learndirect|| Leerdammer|| LG Electronics|| Lindemans|| Lloyds TSB|| Marks & Spencer|| Mini Babybel|| Ovarian Cancer Action|| Oxfam|| Premier Inn||Tic Tac || Virgin Atlantic|| Visit London|| Volvic|| Warburtons|| Xerox
-
MCCA (Marketing Communication Consultants Association)
Yound & Rubicam Brands Group
Rainey Kelly Campbell Roalfe/Y&R is part of the Young & Rubicam Group of companies with access to 180 offices in 78 countries. Young & Rubicam is in turn, part of the WPP group which is a global leader in marketing communication and is the world's largest communication services group.
People
Alison Hoad
Joint Chief executive
Mark Roalfe
Chairman & Executive Creative Director
Priya Patel
New Business Director
Alice Huntley
Chief Strategy Officer
Key facts
- Company:
- RKCR/Y&R
- Established:
- Jan 1 1994
- Joined IPA:
- 1994
- Staff:
- 200
- International:
- Yes
Accreditation
- CPD Participant:
- Yes
- CPD Accredited:
- Yes
- Excellence in CPD:
- -
IPA Effectiveness Case Studies
2006
- Client :
- The Home Office
2006
- Client :
- Marks And Spencer
2006
- Client :
- VIRGIN TRAINS
2004
- Client :
- MARKS & SPENCER
2004
- Client :
- Virgin Mobile
2000
- Client :
- Lincoln Mercury
2000
- Client :
- Star Alliance
1998
- Client :
- Ford Motor Company Limited
1998
- Client :
- Colgate Palmolive
1996
- Client :
- Smith & Nephew
1990
- Client :
- British Gas
1990
- Client :
- COI/Department Of Naval Recruitment
1988
- Client :
- Weight Watchers
1988
- Client :
- Kraft General Foods
1988
- Client :
- Dairy Crest Foods
1988
- Client :
- British Gas
1988
- Client :
- British Nuclear Fuels
1988
- Client :
- UK Government
1986
- Client :
- Colgate Palmolive
1984
- Client :
- Dairy Crest Creameries