UM FORMS NEW SOCIAL MEDIA UNIT with MOMENTUM - EI@UM.
In a new joint venture EI (Engagement Intelligence), the specialist Social Media division of Momentum UK, will work together on existing and new business projects with a team of UM Social Media specialists from the digital, research, search and mobile areas. EI was formed as a specialist Momentum unit 5 years ago and already works with the likes of Microsoft, Sony Pictures International and Nestlé in Social Media strategy, management and execution.
The new division EI@UM is designed to give clients access to end-to-end expertise in Social Media, from insight and strategy through to implementation, activation, management and measurement.
The new unit will be headed by Jason Carter, UM’s Managing Partner for Digital and Simon Parker, Digital Managing Partner at Momentum.
UM CEO Andy Jones said of the new venture,
“We’re launching a joint-venture between EI and UM because there is strong demand from our clients for a 360 degree Social Media product. UM fully complement EI’s offering and we believe this arrangement will put us at the forefront of driving social media strategy and execution going forward.”
Julian Ingram, Managing Director for Momentum UK said,
“EI@UM builds on the success of EI as a specialist offering within Momentum UK. As boundaries continue to blur, this joint venture brings together the complementary skills of EI and UM, bridging key gaps between Social Media strategy, planning, execution and management, helping clients improve their speed to market & ROI, and importantly reducing costs."
TWO NEW WINS FOR UM - we've just been appointed by two entrepreneurial and growing businesses; Metropolis Studios and Unite accommodation, to support them in their marketing communications activity.
NEW UM IDEATION UNIT - UM have hired the former Viacom Brand Solutions director Andy Corcoran to head a new Ideation unit, as part of our drive to put greater focus on working together with media owners on ideas and innovation. A lot of agencies take media owner content and rebadge it - UM want to go further and do better than that. Media has increasingly become a commoditised market and that's not a market we intend to be in.
Andy was previously the head of youth at Viacom Brand Solutions, where he worked on developing content deals and partnerships that connected advertisers with youth audiences. Before joining Viacom, he was the strategic partnership director at ZenithOptimedia's content arm Newcast.
Other UM experts including Phil Creswell, the head of Content & Sponsorship, and Amanda Barrett, the head of Radio, will also be part of the new team.
BWIN WIN FOR UM
Online gaming company Bwin has appointed UM as its UK media agency for a new marketing push to support its expansion in the UK, following a competitive pitch. The company offers sports, casino and poker betting across a number of European markets, and is the shirt sponsor for football giants Real Madrid and AC Milan.
We were delighted by the endorsement from Nic Wenn, Bwin’s head of Northern Europe, who said “UM London showed a genuine passion for the challenge and an in-depth understanding of our consumer target”.
The win supports a run of new business success for UM, including our recent appointment by online investment house Charles Schwab to manage its UK media activities, and a project for major publishing house Elsevier.
UM LONDON SCOOPS £10m MEDIA ACCOUNT FOR DAIRY CREST
UM London has won the £10m UK media planning and buying account for food group Dairy Crest following a six agency pitch process.
According to figures from Nielsen, Dairy Crest spent £9.4m on media in the 12 months to July 2009.
The review, led by marketing director Paul Fraser, covered the planning and buying for Dairy Crest's entire portfolio of brands.
Dairy Crest is the UK's leading chilled foods company with a portfolio of household brands such as Country Life, Clover, Utterly Butterly, Cathedral City, Frijj milkshakes and milk&more. UM London has been appointed with immediate effect.
Andy Jones, UM London’s CEO said, “We are delighted to be working with such an illustrious food company as Dairy Crest and very much look forward to helping them drive further media effectiveness & efficiencies from their media planning & buying. This hard win clearly illustrates the strength of our integrated agency product and how we look to drive business growth for clients.”
Established in 1981 as the processing arm of the Milk Marketing Board, the company launched Clover, its first mass-market dairy spread, in 1983.