UM WINS YOPLAIT ASSIGNMENT -
UM is delighted to have been awarded the £10m Yoplait assignment, covering brands such as Petits Filous, Frubes and Perle de Lait. The account moves from John Ayling & Associates, and adds to UM's existing £15m General Mills UK & Ireland assignment. We're really looking forward to working with Yoplait UK and applying our extensive experience in the FMCG sector.
UM WINS EXXONMOBIL - UM has won the global media account for energy giant ExxonMobil, following an extremely competitive global pitch. We've built on our previous chemicals and lubricants brand assignment to become the energy business's global media agency for all activity including fuel and corporate image advertising. Here in the UK ExxonMobil operates as Esso, Mobil and ExxonMobil, and currently supplies 10% of the UK's total oil and gas production, with a media spend of £9m.
Jacki Kelley, UM Global CEO, said, "We're delighted at this outcome, which is a result of the most significant global team effort in a very long time. Our relationship with ExxonMobil is one of the longest in the ad business. Not only have we consolidated that, we have expanded it, and we look forward to working with the business in the months and years to come.”
MEDIA AGENCY OF THE YEAR - UM London has been named Media Agency of the Year at the 2011 Blades Awards.
The agency also won 4 individual category awards, with our client Paul Davies of Microsoft winning Client of the Year.
The Blades Awards were launched in 2010 by Marketing Week, NMA New Media Age, Creative Review and Design Week to celebrate best-in-class communications solutions across advertising, media, digital & design, and are the only Awards judged solely by the UK's top marketing clients.
UM London won 4 category awards for its innovative Microsoft “Bing Breaks” TV campaign, for the spectacular Xbox Halo Reach launch, for the Microsoft Office 2010 Absolute Radio campaign and its innovative mobile solution for the Xbox Kingmaker game launch.
UM WINS £2m BISSELL - UM London has been awarded the £2m UK media planning and buying business for the world’s No.1 brand in carpet washing and vacuum appliances BISSELL. A family-owned corporation, BISSELL has been responsible for developing some of the world’s best cleaning tools over the last 134 years, including vacuums, carpet sweepers and deep cleaners.
To kick off the activity, UM and BISSELL have developed a £1+m September TV campaign targeting families and pet owners; the company’s first TV activity in over a decade.
Alistair Roberts, Managing Director at BISSELL, said, “Our long term success at Bissell has been down to a highly innovative approach and a "challenger" approach to the market. We wanted to work with an agency with a similar approach – one that would match our ambition and understand our needs. UM London fit the bill on every level.”
STATOIL UK ASSIGNMENT - UM London has been awarded the UK media planning and buying business for leading Norwegian energy company Statoil.
The international energy giant’s first ever UK-specific media activity breaks this month and will use bespoke digital formats and high-end business media to highlight its innovation and premium credentials.
GENERAL MILLS WIN - UM London has won the General Mills UK & Ireland pitch against MEC, Vizeum, ZenithOptimedia and PHD. General Mills, whose leading brands include Haagen Dazs, Old El Paso, Nature Valley, Green Giant and Betty Crocker baking products, have worked with UM London for the past 8 years.
Ed Culf, UK Marketing Director at General Mills, said, "In a way, UM London had the toughest job as the incumbent. We've got huge aspirations for growth and we were looking for freshness. UM London showed this and also a real hunger to keep the business."
UM WINS TEMPUR - UM London has won the £5m media account for TEMPUR premium mattresses and pillows. TEMPUR products have been heralded by many industry experts as the biggest breakthrough in sleep technology in the last 75 years - recently been voted Best Mattress in a new Which? Report.
MARIE CURIE CANCER CARE APPOINTS UM - UM London has won the media planning & buying account for UK charity Marie Curie Cancer Care, following a competitive pitch process involving a number of other agencies.
Fiona Andrews, Marie Curie's Head of Marketing Comunications, said, “UM really impressed us with their overall approach to our business, their ideas-led focus, digital leadership and commitment to client service.”