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WCRS

Our ambition is to create a modern integrated creative agency not only delivering campaigns across all channels but developing ideas that are integrated from their inception. We believe that if you follow the same path every time you will get to a familiar place, so instead we start with the business challenge and define the appropriate path from there. Casting the right team is important. We bring a diversity of talents together during the creative process allowing us to deliver campaigns of all sizes without media prejudice. We're proud of the awards that we’ve won over the years, from IPA Effectiveness Golds to Marketing Week Agency of the Year, from Cannes Lions Festival to D&AD pencils. All are further proof that what we do has a tangible effect on our clients’ business. What we're most proud of creating is work that sticks in the minds of the public and endures over time:‘The future’s bright, the future’s orange’;‘The Ultimate Driving Machine’;'Together.We are Santander.’;‘Oh Yes

What we do / Product Experience

  • Drink
  • Education
  • Financial services
  • Food
  • Government departments
  • Automotive
  • Media
  • Retail
  • Travel/Transport
  • Utilities

Who we do it for / Clients

    Santander News International MINI Sky Corinthia Hotels BMW Unilever Bupa Glenmorangie Churchill Options Ovaltine Kerrygold GLA Freixenet Andrex Subway Global Radio Bupa
  • MS (Marketing Society)

Group

WCRS is part of Engine offering integrated services in all media. Many preach about the need for businesses in our industry to change as the world is changing. But do they actually do anything about it? We have. Engine is more than just a new name for our agency group, it's a new idea. It delivers best in class agencies all under one roof. Engine clients are able to enjoy truly integrated campaign ideas, and are free from having to referee a disparate set of agencies all pushing their own agendas. Visit www.theenginegroup.com

People

Matt Edwards

Chief Executive

Debbie Klein

Chairman, WCRS and Joint CEO, Engine

Leon Jaume

Executive Creative Director

Simon Peck

Managing Director

Toby Gunton

Chief Digital Officer

Sally Lipsius

Head of Broadcast
Committees :
Broadcast Production Policy (BPPG)

Paul Johnson

Operations Director

Rick Hirst

Head of Account Management & Client Services Director

Barry Parkhill

Finance Director

Robin Wight

President, Engine

Matt Willifer

Executive Planning director

Key facts

Company:
WCRS
Established:
Jan 1 1979
Joined IPA:
1982
Staff:
136
International:
Yes

Accreditation

CPD Participant:
Yes

CPD Accredited:
Yes

Excellence in CPD:
-

IPA Effectiveness Case Studies

1998

Advertising as a communications magnifier

Client :
First Direct

1994

Carling : no wonder it's No 1

Client :
Bass Brewers

1992

Danish Bacon : adding value in a commodity market

Client :
Danish Bacon & Meat Council

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