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Group Agenda

The Professional Development department champions Continuous Professional Development, instilling a culture of learning in member agencies as a platform for business success.

Our courses and qualifications for staff of all disciplines and levels enhance individual careers and set benchmarks for best practice across the advertising, media and marketing communications professions, supporting growth within each agency and the industry as a whole.

The IPA’s Professional Development Group manages the development and planning of a broad range of training and professional development activities that fall under this umbrella.

Upcoming Events & Training

How to Write a Business Plan

17/12/2014

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Eff Test Online Exam

11/12/2014

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Search Certificate - Online Exam

27/11/2014

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Eff Test Online Exam

20/11/2014

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One Day MBA

24/10/2014

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The Art of Persuasion

17/10/2014

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Digital strategy (London)

10/10/2014

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Meeting Dates

There are no meetings scheduled.

Previous Events & Training

Eff Test Online Exam

17/08/2014

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Search Certificate - Online Exam

17/08/2014

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Eff Test

28/06/2014

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One Day MBA

09/05/2014

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One Day MBA

07/02/2014

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One Day MBA

25/10/2013

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Digital strategy (London)

18/10/2013

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The Art of Persuasion

04/10/2013

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The IPA Foundation Certificate

01/09/2013

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LegRegs

02/04/2013

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Search Certificate

09/09/2012

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Excellence Diploma

01/01/2009

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Excellence Diploma

01/01/2007

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Excellence Diploma

01/01/2006

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Excellence Diploma

01/01/2005

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Members

Member Name

Rob Hunter

Hunterlodge Advertising

(Co-Chair)

Originally working within design and print, a strange choice f...

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Managing Director

Originally working within design and print, a strange choice for someone who is colour blind, Rob started Hunterlodge in 1987 from his lounge, having just turned 22. From an agency comprising only one other member of staff, who still works for us today, Rob has grown the company into a top 25 agency as rated by the IPA. Along the way, he has managed to find the time to sit a number of exams including becoming a Chartered Director and currently sits on the IPA Professional Development Group. He also ensures that the core values of the company - best people, creativity and excellence - are demonstrated through everything that we do.

Member Name

Andrew Pinkess

Abbott Mead Vickers BBDO

(Co-Chair)

Andrew spent 11 years at Rufus Leonard as their Strategy Direc...

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Director of Business Innovation

Andrew spent 11 years at Rufus Leonard as their Strategy Director and Client Partner before moving to LBi at the beginning of 2010 to fill the role of Client Partner and Director of Strategic Services. Andrew has an impressive amount of experience spanning several sectors. He has worked with clients within utilities, financial services, telecoms, public services, education and FMCG. Since starting at LBi he has taken responsibility for the BT account, one of the largest accounts within the company as well as recently leading a team to win a new account with the British Educational Communications and Technology Agency (BECTA). Andrews strength lies within strategy; he has joined the team at LBi as a Client Partner and Director of Strategic Services, looking to grow our client portfolio. He has been paying particular attention to the public sector since he joined.

Member Name

Jo Arden

23red

Jo is an enthusiastic and passionate advocate of the good that...

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Head of Strategy

Jo is an enthusiastic and passionate advocate of the good that Marketing can do. Now in her eighth year of working on social purpose projects for Government and business, she has tackled issues ranging form Safe Sex to Climate Change and almost everything in-between. As strategy lead at 23red her role covers public and private sector clients, unpicking business issues and exploring the ever fascinating world of human behaviour. Prior to joining 23red she worked at advertising agency (BETA) where she headed their GOOD (BETA) offering, working with charities and corporates on social causes, and prior to that at integrated agency iris, where she worked across all their COI business. Jo is also a mentor for the NABS Fast Forward programme.

Member Name

Sarah Baumann

Leo Burnett

Sarah Baumann - Sarah started her career as a graduate trainee...

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Managing Director Atelier & Group Talent Strategy Director

Sarah Baumann - Sarah started her career as a graduate trainee at JWT in 1997, working on Boots the Chemist, Persil and Smirnoff. She then moved in Leo Burnett in 2001 to work on McDonald’s and since then has worked on a number of clients including COI and Fiat. Sarah is currently Client Service Director on the Learning and Skills Council/ COI business which promotes skills and training to individuals and employers. Sarah was promoted to Head of Account Management in August 2007. She has since taken on the newly created role of Group Talent Strategy Director to oversee development across the Leo Burnett Group.

Member Name

Kate Bruges

JWT

Kate read History at Cambridge University and joined JWT as a...

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Co-Director of Talent

Kate read History at Cambridge University and joined JWT as a trainee account manager in 1984. She was appointed to the Board in 1989. Kate has worked on most of the agency's major clients, past and present, including Unilever Bros, Kellogg, Nestle, Scott, Esso and Boots. She was the first director of Integrated Brand Communications in JWT London, and also spent four years working in New Business. Kate is responsible for all training in London, and has run workshops for clients such as Vodafone, Heineken, Kraft and other JWT offices including Paris, Tel Aviv, Warsaw and Hamburg. Kate has chaired the IPA Agency Trainers Network (UK advertising industry trade body) and was co-author of the industry wide Continuous Professional Development Standard. She currently sits on the IPA Training and Development Committee. As well as her training responsibilities, Kate is also Marketing Director for JWT, so still knows what life is like at the sharp end. Kate has too many men in her life : husband Richard, three sons, Max, Harry and Jim., boy guinea pig Hazel, Tomcat Sinbad, 5 (male) ducks, and a male au pair…

Member Name

Verica Djurdjevic

PHD Media

Veriça embarked on her media career after reading English at C...

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Managing Director

Veriça embarked on her media career after reading English at Cambridge University. She gained her grounding in planning and buying at MediaVest, where she worked on CGU, Capital One, Fiat, Associated Newspapers and 20th Century Fox. She joined MEC in 2002 in a senior strategic planning role and worked with many major clients during her 7 years at the agency, including Specsavers, Wickes, Sony Ericsson, Visa, Alfa Romeo, COI and Morrisons. Veriça was heavily involved in new business during her time at MEC, working on numerous successful pitches during her time there, and was also a key member of the training and development committee. As well as helping to shape the training programme, she was also responsible for delivering over 200 hours of training in 2009. Veriça joined PHD in November 2009 as managing partner, with responsibility for Sainsbury’s and Macmillan Cancer Support. Her passion for learning and development is unabated, and she has recently joined the OMG learning and development group in order to help shape the programme and delivery for 2010 and beyond.

Member Name

Toby Horry

Dare

After graduating from Nottingham University and a brief flirta...

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Managing Director

After graduating from Nottingham University and a brief flirtation with a career in the RAF, Toby pursued a career in advertising production. He worked for a number of production companies, most latterly the Paul Weiland Film Company, before a career change in 2002 saw him join AMV BBDO as a Planner He worked on accounts including Nicorette, Yell and Norwich Union and was appointed to the board in January 2006. 2006 also saw the award of an IPA effectiveness silver award for Nicorette. Toby joined Dare in December 2006 as a Senior Planner working on Barclays and Vodafone. He was promoted to Planning Director and the board in October 2007. In October 2009 he was promoted to Joint Managing Director and is now MD of Dare following the merger with MCBD. He’s c0-chaired the IPA 2 course for three years running and has also been a mentor on the NABS Fast Forward program.

Member Name

Diane Murphy

Diane joined DDB in 1985 and then moved to Diversified Agency...

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Diane joined DDB in 1985 and then moved to Diversified Agency Services (DAS) division of Omnicom in 1986. She looks after all the people and talent initiatives for DAS in Europe and Asia. These include ‘Accelerate’ – Omnicom’s premier marketing graduate programme in Europe, now in its 14th year and soon to be rolled out in Asia and North America, recruiting, mentoring and running the programme with an Alumnus cohort of 48 graduates, ‘Omnicom University’s’ – AMP (Advanced Management Programme) - organising the curriculum and faculty for the annual European and Asian programmes and the Omnicom Europe Graduate Induction Programme and the Omnicom BLP (Business Learning Programme) engaging global suppliers to run our training courses.

Member Name

Ida Rezvani

Managing Director, mcgarrybowen. Ida is Managing Director a...

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Managing Director

Managing Director, mcgarrybowen. Ida is Managing Director at mcgarrybowen in London where she heads up the agency and is responsible for the day to day running and its future development. She also works on clients such as Uniqlo and Wallpaper Magazine. She was appointed as Managing Director of Dentsu London in 2010 when she helped to re-launch and establish the agency in the UK. Prior to this she was at RKCR/Y&R where she worked on Marks & Spencer (‘This isn’t just food’, and ‘Twiggy and friends’ campaigns), M&S Money, COI Vehicle Crime Reduction, Virgin Trains, ghd and Visit London. She joined as a graduate in 2000 and was promoted to Head of Account Management and then to Deputy MD in 2009. Ida is part of the IPA’s Professional Development Group, has chaired and tutored IPA 1 & 2, has been part of the selecting committee for the WPP Fellowship and advises the CEO of Working Chance (a charity that enables women offenders to gain employment and break the cycle of reoffending). Ida is a member of WACL (Women in Advertising & Communications London).

Member Name

Jeremy Shaw

Jeremy has spent nearly 20 years managing, leading, founding a...

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Chief Executive

Jeremy has spent nearly 20 years managing, leading, founding and growing marketing agencies. He started his career in the hybrid world of charity marketing at Barnardo Publications, the mail order arm of Barnardo's which he says “was a wonderful personal playground as I was able to learn about direct marketing, customer services, fulfilment processes, warehousing and IT”. He was poached to transfer the success of Barnardo's to Oxfam Trading, and after a few years there he was invited by Oxfam Trading's direct marketing agency, Smith Bundy & Partners, to become their MD. After 12 years of building Smith Bundy into one of the most respected and successful agencies in the UK, Jeremy sold the business to Carlson, becoming Managing Director of Carlson. This became an agency of over 200 people. Jeremy went on to rebuild Cordiant's 141 Communications agency, bringing in Paul Kitcatt. In 2001 he introduced “the three smartest and nicest people I've ever worked with” to each other: Paul Kitcatt, Vonnie Alexander and Marc Nohr, and suggested they start an agency. Jeremy chairs Kitcatt Nohr’s board and oversees the operational side of the business.

Member Name

Stuart Sullivan-Martin

MEC London

Stuart started in advertising in 1994 at the media independent...

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Chief Strategy Officer

Stuart started in advertising in 1994 at the media independent John Ayling and Associates. After joining Young and Rubicam’s media department in 1998 he was subsequently part of the team who re-launched Y&R media as ‘The Media Edge’ in 1999. TME joined the WPP Group the following year.   As Chief Strategy Officer at MEC UK, Stuart is responsible for leading the agency’s communications planning product and integrating MEC’s specialist divisions. An experienced qualitative moderator, Stuart is closely involved with MEC proprietary research and oversees running of the internal training programme – ‘Navigator’.   Winner of a number of awards including Media Week Gold for Best Long Term Strategy (Home Office – Vehicle Crime Reduction Initiative), Stuart is part of MEC’s Global Communications Planning Board and was nominated one of the UK’s Top Ten Media Planners by Campaign, 2007.

Member Name

Patrick Mills

Secretary

Patrick started his career in 1988 at Generator, a sister agen...

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Director of Professional Development

Patrick started his career in 1988 at Generator, a sister agency of Yellowhammer, as a router, which mostly involved running up and down stairs. Within two years he was promoted to account director proving that leg work is essential in building a successful career. In 1994 he moved to Bates as a group account director in the direct marketing arm, and then in 1997 onto The Open Agency (part of AMV), as Client Service Director. In 1999 Patrick moved to independent agency HDM where he helped launch Flybe and learned to drive a tractor with Massey Ferguson. He was also part of the team that created the new integrated agency, SOUK, where he was joint managing director. Throughout his career in advertising Patrick invested a lot of time in the people and coordinated inventive training programmes, frequently on a shoestring. It is this (together with the amazing catering at the IPA) that encouraged Patrick to take up his current post at the IPA.

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