Group Agenda

The Professional Development department champions Continuous Professional Development, instilling a culture of learning in member agencies as a platform for business success.

Our courses and qualifications for staff of all disciplines and levels enhance individual careers and set benchmarks for best practice across the advertising, media and marketing communications professions, supporting growth within each agency and the industry as a whole.

The IPA’s Professional Development Group manages the development and planning of a broad range of training and professional development activities that fall under this umbrella.

Upcoming Events & Training

One Day MBA

20/11/2015

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Eff Test Online Exam

24/09/2015

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Search Certificate - Online Exam

17/09/2015

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One Day MBA

11/09/2015

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Eff Test Online Exam

25/06/2015

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Search Certificate - Online Exam

18/06/2015

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CPD Best Practice Workshop

20/05/2015

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Project Management

15/05/2015

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One Day MBA

17/04/2015

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Meeting Dates

There are no meetings scheduled.

Previous Events & Training

Eff Test Online Exam

26/02/2015

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Search Certificate - Online Exam

18/02/2015

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Search Certificate - Online Exam

04/01/2015

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How to Write a Business Plan

17/12/2014

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Search Certificate - Online Exam

26/10/2014

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One Day MBA

24/10/2014

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CPD Best Practice Workshop

21/10/2014

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The IPA Foundation Certificate

01/09/2014

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Eff Test

28/06/2014

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Project Management

06/06/2014

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CPD Best Practice Workshop

22/05/2014

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One Day MBA

09/05/2014

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LegRegs

02/04/2013

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Search Certificate

09/09/2012

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Excellence Diploma

01/01/2009

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Members

Member Name

Rob Hunter

Hunterlodge Advertising

(Co-Chair)

Rob’s working life began at a local design and print company a...

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Managing Director

Rob’s working life began at a local design and print company at the age of 16 having decided a move to Cumbria with his family was not one of his career goals. At 19, he was poached by their largest client, Blitz, a then subsidiary of Holmes and Marchant. After spending two years there, Rob felt he could deliver a much more effective marketing and advertising service and founded Hunterlodge in 1987 having just turned 22. Rob became a Chartered Director in 2004 which set him on the road to the world of CPD. Within two years he attained Gold Investors in People. Rob’s subsequent obsession with effectiveness has become the driving force behind all of Hunterlodge’s work, delivered by highly trained staff and their desire for excellence. Rob has subsequently grown the company into a top 10 agency as rated by the IPA and now sits as Co-Chair on the IPA’s Professional Development Group. His company is known for being the most highly qualified agency to deliver effective marketing and moves ever closer to achieving its vision for categorically proving to be the most effective agency in the UK by 2016.

Member Name

Andrew Pinkess

Abbott Mead Vickers BBDO

(Co-Chair)

Andrew is responsible for helping the agency and its clients d...

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Director of Business Innovation

Andrew is responsible for helping the agency and its clients deal with the impact of technology disruption and the opportunities of new marketing. He works across the agency’s client base on the development of digital, mobile, social and data strategies and integrated market solutions. Previously he was Client Partner and Director of Strategy & Insight at marketing technology agency LBi, and Strategy Director at brand and digital consultancy Rufus Leonard. He has experience across advertising, brand consultancy, research, marketing and digital strategy. He is a member of the Superbrands Council and Co-Chair of the IPA’s Professional Development Group.

Member Name

Jo Arden

23red

Jo is an enthusiastic and passionate advocate of the good that...

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Account/Strategic Planning Director

Jo is an enthusiastic and passionate advocate of the good that Marketing can do. Now in her eighth year of working on social purpose projects for Government and business, she has tackled issues ranging form Safe Sex to Climate Change and almost everything in-between. As strategy lead at 23red her role covers public and private sector clients, unpicking business issues and exploring the ever fascinating world of human behaviour. Prior to joining 23red she worked at advertising agency (BETA) where she headed their GOOD (BETA) offering, working with charities and corporates on social causes, and prior to that at integrated agency iris, where she worked across all their COI business. Jo is also a mentor for the NABS Fast Forward programme.

Member Name

Sarah Baumann

Leo Burnett

Sarah Baumann - Sarah started her career as a graduate trainee...

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Managing Director Atelier & Group Talent Strategy Director

Sarah Baumann - Sarah started her career as a graduate trainee at JWT in 1997, working on Boots the Chemist, Persil and Smirnoff. She then moved in Leo Burnett in 2001 to work on McDonald’s and since then has worked on a number of clients including COI and Fiat. Sarah is currently Client Service Director on the Learning and Skills Council/ COI business which promotes skills and training to individuals and employers. Sarah was promoted to Head of Account Management in August 2007. She has since taken on the newly created role of Group Talent Strategy Director to oversee development across the Leo Burnett Group.

Member Name

Kate Bruges

J. Walter Thompson

Kate read History at Cambridge University and joined JWT as a...

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Co-Director of Talent

Kate read History at Cambridge University and joined JWT as a trainee account manager in 1984. She was appointed to the Board in 1989. Kate has worked on most of the agency’s major clients, past and present, developing strategies and implementing brand communications. She then spent six years working in New Business. Professional Development has been a particular passion and Kate was made a Fellow of the IPA in 2005 for her services to the industry in raising professional standards,in particular co-authoring the IPA's CPD programme & which she continues to drive to establish the industry as a respected profession with rigorous qualifications and standards. She practises what she preaches: JWT London recently won its fifth CPD Gold and second IPA Platinum award for sustained outstanding professional development. Kate co-heads Talent at JWT, covering recruitment, retention and development for JWT's 400+ staff,and including learning & development across Europe. Kate sits on the IPA Council and Professional Development Group. Kate has too many men in her life: 1 husband, 3 sons, 4 pigs, 2 cats and 1 horse...all male...

Member Name

Veriça Djurdjevic

PHD Media

Veriça embarked on her media career after reading English at C...

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Managing Director

Veriça embarked on her media career after reading English at Cambridge University. She gained her grounding in planning and buying at MediaVest, where she worked on CGU, Capital One, Fiat, Associated Newspapers and 20th Century Fox. She joined MEC in 2002 in a senior strategic planning role and worked with many major clients during her 7 years at the agency, including Specsavers, Wickes, Sony Ericsson, Visa, Alfa Romeo, COI and Morrisons. Veriça was heavily involved in new business during her time at MEC, working on numerous successful pitches during her time there, and was also a key member of the training and development committee. As well as helping to shape the training programme, she was also responsible for delivering over 200 hours of training in 2009. Veriça joined PHD in November 2009 as managing partner, with responsibility for Sainsbury’s and Macmillan Cancer Support. Her passion for learning and development is unabated, and she has recently joined the OMG learning and development group in order to help shape the programme and delivery for 2010 and beyond.

Member Name

Toby Horry

Dare

After graduating from Nottingham University and a brief flirta...

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Managing Director

After graduating from Nottingham University and a brief flirtation with a career in the RAF, Toby pursued a career in advertising production. He worked for a number of production companies, most latterly the Paul Weiland Film Company, before a career change in 2002 saw him join AMV BBDO as a Planner He worked on accounts including Nicorette, Yell and Norwich Union and was appointed to the board in January 2006. 2006 also saw the award of an IPA effectiveness silver award for Nicorette. Toby joined Dare in December 2006 as a Senior Planner working on Barclays and Vodafone. He was promoted to Planning Director and the board in October 2007. In October 2009 he was promoted to Joint Managing Director and is now MD of Dare following the merger with MCBD. He’s c0-chaired the IPA 2 course for three years running and has also been a mentor on the NABS Fast Forward program.

Member Name

Gillian McCormack

Material

Gillian McCormack is MD of Material_UK which forms part of the...

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Managing Director

Gillian McCormack is MD of Material_UK which forms part of the Material Communications Group, a group of creative communications agencies based in Glasgow and London. Recently appointed to the Group Board, Gillian has over 12 years experience in the creative communications industry and has been leading her team in the role of MD since 2011. Passionate about big ideas and great marketing driven by consumer insights, Gillian has led teams working on a diverse number of brands and projects. An expert in designing creative business solutions for brands across sport and entertainment, Gillian and her team have developed and delivered consumer engagement propositions and platforms such as Beck’s Fusions, Bank of Scotland’s Tier 1 partnership with London 2012, T in the Park and SSE’s title sponsorship of both The SSE Hydro & The SSE Arena (formerly Wembley Arena). She has led the agency to numerous award wins, winning accolades for both campaign work and for the agency itself. Gillian is a former Rising Agency Star of the Year Award winner at the Marketing Society Scotland Awards and was this year shortlisted for Agency Star of the Year. Gillian recently participated in the Cannes Creative Leaders Programme in association with the Berlin School of Creative Leadership. She is a keen supporter of the arts and is a member of the Board of Directors of Vanishing Point Theatre Company and Document International Human Rights Film Festival.

Member Name

Jane McNeill

Jane is the COO of Work Club which she joined in 2013. She is...

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Jane is the COO of Work Club which she joined in 2013. She is responsible for the day to day management of the agency and involved with clients including Pernod Ricard, Sony and PZCussons. Previously, Jane was the CEO of Agency Republic which she co-founded in 2001 and which was 5 times voted the UK’s Digital Agency of the Year by Campaign and Marketing magazines. Prior to co-founding Agency Republic, Jane was Client Services Director at Claydon Heeley where she ran the British Airways account for 6 years. Jane started her career in 1988 at Clarke Hooper Consulting where she worked for 7 years. Before making the move across the border she studied English Literature at Edinburgh University and then completed a postgraduate degree in Marketing at Strathclyde Business School. Jane is also an active member of WACL.

Member Name

Diane Murphy

Diane joined DDB in 1985 and then moved to Diversified Agency...

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Diane joined DDB in 1985 and then moved to Diversified Agency Services (DAS) division of Omnicom in 1986. She looks after all the people and talent initiatives for DAS in Europe and Asia. These include ‘Accelerate’ – Omnicom’s premier marketing graduate programme in Europe, now in its 14th year and soon to be rolled out in Asia and North America, recruiting, mentoring and running the programme with an Alumnus cohort of 48 graduates, ‘Omnicom University’s’ – AMP (Advanced Management Programme) - organising the curriculum and faculty for the annual European and Asian programmes and the Omnicom Europe Graduate Induction Programme and the Omnicom BLP (Business Learning Programme) engaging global suppliers to run our training courses.

Member Name

Patrick Mills

Secretary

Patrick started his career in 1988 at Generator, a sister agen...

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Director of Professional Development

Patrick started his career in 1988 at Generator, a sister agency of Yellowhammer, as a router, which mostly involved running up and down stairs. Within two years he was promoted to account director proving that leg work is essential in building a successful career. In 1994 he moved to Bates as a group account director in the direct marketing arm, and then in 1997 onto The Open Agency (part of AMV), as Client Service Director. In 1999 Patrick moved to independent agency HDM where he helped launch Flybe and learned to drive a tractor with Massey Ferguson. He was also part of the team that created the new integrated agency, SOUK, where he was joint managing director. Throughout his career in advertising Patrick invested a lot of time in the people and coordinated inventive training programmes, frequently on a shoestring. It is this (together with the amazing catering at the IPA) that encouraged Patrick to take up his current post at the IPA.

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