Group Agenda

The Professional Development department champions Continuous Professional Development, instilling a culture of learning in member agencies as a platform for business success.

Our courses and qualifications for staff of all disciplines and levels enhance individual careers and set benchmarks for best practice across the advertising, media and marketing communications professions, supporting growth within each agency and the industry as a whole.

The IPA’s Professional Development Group manages the development and planning of a broad range of training and professional development activities that fall under this umbrella.

Upcoming Events & Training

The IPA Foundation Certificate non-members booking

27/02/2017

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One Day MBA

16/09/2016

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Advanced Leadership Skills - Regional

20/09/2016

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Eff Test Online Exam

29/09/2016

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Advanced Leadership Skills - Regional

04/10/2016

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Entrepreneurship & Winning More Business From Your Clients

11/10/2016

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How to be the best account handler in your agency

18/10/2016

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Advanced Leadership Skills

28/10/2016

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Eff Test Online Exam

24/11/2016

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IPA Foundation Certificate Exam 2017

27/02/2017

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Meeting Dates

05/07/2016 Professional Development Group Meeting, IPA

11/10/2016 Professional Development Group Meeting, IPA

13/12/2016 Professional Development Group Meeting, IPA

Previous Events & Training

One Day Code School - Regional

14/06/2016

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Presentation Skills for Creatives & Account Directors who want to Present Creatively

07/06/2016

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Advanced Leadership Skills - Regional

19/05/2016

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Creating a Compelling Story and Persuade in Presentations

10/05/2016

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Passionate Presenting for Creatives - Regional

10/05/2016

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Project Management

06/05/2016

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One Day MBA

15/04/2016

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Search Certificate - Online Exam

06/04/2016

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Time Management: The Commonsense Guide to Getting the Important Things Done

18/03/2016

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Advanced Leadership Skills - Regional

15/03/2016

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Project Management

11/03/2016

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Entrepreneurship & Winning More Business From Your Clients

08/03/2016

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IPA HR Knowledge course

24/02/2016

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Search Certificate - Online Exam

10/12/2015

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Search Certificate - Online Exam

10/12/2015

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Members

Member Name

Rob Hunter

Hunterlodge Advertising

(Co-Chair)

Rob has always been thrilled by advertising and was lucky enou...

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Managing Director

Rob has always been thrilled by advertising and was lucky enough to join a local design and print company at the age of 16 (having decided a move to Cumbria with his family was not one of his career goals). At 19, he was poached by their largest client, Blitz, a then subsidiary of Holmes and Marchant. After spending two years there, Rob felt he could deliver a much more effective marketing and advertising service and founded Hunterlodge Advertising in 1987. Rob has significantly grown the company over the years and is rated as platinum by the IPA sharing the enviable position with only 11 other agencies across the UK. He sits as Co-Chair on the IPA’s Professional Development Group leading the industry in helping set and achieve its new vision - to turn advertising into a profession over the next ten years. Rob was also granted an IPA Fellowship in April 2016. Rob’s obsession for effectiveness has kept him on track to make Hunterlodge the most effective agency in the UK by 2016. This has been possible by ensuring all his team share his unquenchable thirst for knowledge, ensuring even his most knowledgeable and highly skilled people are pushed to unique levels of excellence. The company has a simple purpose – to make effective advertising accessible to all clients.

Member Name

Andrew Pinkess

Abbott Mead Vickers BBDO

(Co-Chair)

Andrew Pinkess is Director of Business Innovation & Consulting...

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Director of Consulting and Business Innovation

Andrew Pinkess is Director of Business Innovation & Consulting at AMV BBDO. He has responsibility for AMV’s Consulting & Analytics offers, and works across most of the agencies major clients. His particular interests are in working upstream with brands to help them develop integrated marketing strategies that work across multiple channels, tracking effectiveness to ensure desired results are achieved, and driving organisational change to deliver joined-up marketing and communications solutions. Prior to joining AMV, Andrew worked as Director of Strategy & Insight at LBi (now Digitas LBi), where he managed analytics, planning and consulting, content, CRM, research, and social teams. Before that he was Strategy Director at brand and customer experience agency Rufus Leonard, working across a wide range of blue chip clients in B2C, B2B and the public sector. He has also worked in client service and new business roles. Andrew is an Oxford graduate with a degree in modern languages and an MBA from Warwick Business School. He is a member of the IPA Council, co-chair of the IPA’s Professional Development Group, and a Fellow of the IPA. He has also chaired various IPA events including ‘Unlearning’ and ‘IPA Tech’.

Member Name

Jo Arden

23red

Jo is an enthusiastic and passionate advocate of the good that...

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Account/Strategic Planning Director

Jo is an enthusiastic and passionate advocate of the good that Marketing can do. Now in her eighth year of working on social purpose projects for Government and business, she has tackled issues ranging form Safe Sex to Climate Change and almost everything in-between. As strategy lead at 23red her role covers public and private sector clients, unpicking business issues and exploring the ever fascinating world of human behaviour. Prior to joining 23red she worked at advertising agency (BETA) where she headed their GOOD (BETA) offering, working with charities and corporates on social causes, and prior to that at integrated agency iris, where she worked across all their COI business. Jo is also a mentor for the NABS Fast Forward programme.

Member Name

Sarah Baumann

Leo Burnett

Sarah Baumann - Sarah started her career as a graduate trainee...

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Managing Director Atelier & Group Talent Strategy Director

Sarah Baumann - Sarah started her career as a graduate trainee at JWT in 1997, working on Boots the Chemist, Persil and Smirnoff. She then moved in Leo Burnett in 2001 to work on McDonald’s and since then has worked on a number of clients including COI and Fiat. Sarah is currently Client Service Director on the Learning and Skills Council/ COI business which promotes skills and training to individuals and employers. Sarah was promoted to Head of Account Management in August 2007. She has since taken on the newly created role of Group Talent Strategy Director to oversee development across the Leo Burnett Group.

Member Name

Bianca Best

iProspect

Bianca is Managing Partner at iProspect and epitomises a blend...

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Managing Partner

Bianca is Managing Partner at iProspect and epitomises a blend of inspirational leadership and 20 years’ marketing experience. Her diverse career spans traditional brand advertising, a decade running her own entrepreneurial e-comms venture, and more recently designing utopian, personalised digital journeys for global icons including Diageo, Amex, Regus and Thomas Cook. Being solution-centric and impassioned by exemplary client services, Bianca ensures deep, empathetic client relationships are peppered with fun too. Proud of winning CPD Gold for iProspect in 2015, Bianca leads the drive to nurture and retain agency talent within iProspect. Bianca is also an IPA Woman of Tomorrow 2016. When not enthusing about agency life Bianca revels in her 4 young children and daily jogs around Regents Park.

Member Name

Kate Bruges

J. Walter Thompson

Kate read History at Cambridge University and joined JWT as a...

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Co-Director of Talent

Kate read History at Cambridge University and joined JWT as a trainee account manager in 1984. She was appointed to the Board in 1989. Kate has worked on most of the agency’s major clients, past and present, developing strategies and implementing brand communications. She then spent six years working in New Business. Professional Development has been a particular passion and Kate was made a Fellow of the IPA in 2005 for her services to the industry in raising professional standards,in particular co-authoring the IPA's CPD programme & which she continues to drive to establish the industry as a respected profession with rigorous qualifications and standards. She practises what she preaches: JWT London recently won its fifth CPD Gold and second IPA Platinum award for sustained outstanding professional development. Kate co-heads Talent at JWT, covering recruitment, retention and development for JWT's 400+ staff,and including learning & development across Europe. Kate sits on the IPA Council and Professional Development Group. Kate has too many men in her life: 1 husband, 3 sons, 4 pigs, 2 cats and 1 horse...all male...

Member Name

Pippa Goodwin

M2M

Pippa has twenty years’ experience in the media communications...

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Managing Partner

Pippa has twenty years’ experience in the media communications industry. Pippa grew up the ranks in account management at MG OMD and has been at M2M since its launch in 2013. She headed up the M2M team for their largest client, Estée Lauder Companies for over 10 years. Pippa now leads Talent and New Business & Marketing for M2M at Board level. In 2015 Pippa trained to become an executive coach and has a huge passion for Learning and Development. Pippa is married with 2 young daughters, loves all things outdoors and has recently been appointed a Governor at the Berkshire College of Agriculture.

Member Name

Joanna Harman

Karmarama

Jo Harman has been in HR for almost 20 years and is currently...

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HR Director

Jo Harman has been in HR for almost 20 years and is currently the Group HR Director for Karmarama, acknowledged as one of the leading creative independent agencies in the UK, with high-profile clients including the The Army, BBC, Costa, BT and Honda.

Jo has spent the majority of her career in investment banking, starting out JP Morgan and ending (dramatically!) at Lehman Bros. Jo has also been involved in a number of business turnarounds which have required fast paced, change-heavy restructuring projects. Prior to Karmarama, Jo was Managing Director for HR, at FTI Consulting, a US based Strategic Consulting firm and was responsible for overseeing all areas of human capital including talent acquisition, talent management, learning and development, workforce planning, compensation and benefits across the EMEA region.

Karmarama is Jo’s first adventure in advertising; since joining Karmarama, the Group has actively grown and restructured and have excitedly made it into the Sunday Times Top 100 big companies to work for List during their first and second year of entering.

Member Name

Sharon Jiggins

FCB Inferno

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Managing Director

Member Name

Matthew Landeman

Carat

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Executive Client Officer

Member Name

Steve McCarron

Cheetham Bell


After graduating in Law at the University of Sheffield, St...

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Managing Director


After graduating in Law at the University of Sheffield, Stephen started as a Graduate Trainee at BMP DDB in London where he worked on the Budweiser Frogs and Lizards Campaign as well as British Meat’s famous Recipe for Love work.

He moved to Manchester in 2002 to take up a position at TBWA/Manchester as a Planning Director, working on Morrisons.

He joined Cheetham Bell JWT as Head of Planning in 2008 and was promoted to MD in November 2014

Member Name

Gillian McCormack

Material

Gillian McCormack is MD of Material_UK which forms part of the...

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Managing Director

Gillian McCormack is MD of Material_UK which forms part of the Material Communications Group, a group of creative communications agencies based in Glasgow and London. Recently appointed to the Group Board, Gillian has over 12 years experience in the creative communications industry and has been leading her team in the role of MD since 2011. Passionate about big ideas and great marketing driven by consumer insights, Gillian has led teams working on a diverse number of brands and projects. An expert in designing creative business solutions for brands across sport and entertainment, Gillian and her team have developed and delivered consumer engagement propositions and platforms such as Beck’s Fusions, Bank of Scotland’s Tier 1 partnership with London 2012, T in the Park and SSE’s title sponsorship of both The SSE Hydro & The SSE Arena (formerly Wembley Arena). She has led the agency to numerous award wins, winning accolades for both campaign work and for the agency itself. Gillian is a former Rising Agency Star of the Year Award winner at the Marketing Society Scotland Awards and was this year shortlisted for Agency Star of the Year. Gillian recently participated in the Cannes Creative Leaders Programme in association with the Berlin School of Creative Leadership. She is a keen supporter of the arts and is a member of the Board of Directors of Vanishing Point Theatre Company and Document International Human Rights Film Festival.

Member Name

Joanna Williams

PHD Media


After a degree in history and a brief spell in media sales...

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Managing Partner


After a degree in history and a brief spell in media sales, Joanna started her career at a small full service advertising and PR agency nearly 20 years ago, and then went on to join PHD in 2004. Over the years she has worked on a vast array of the agency’s clients across all sectors from FMCG to B2B, luxury to public sector and charity, and is now responsible for clients such as Viacom, Expedia, McCain, SC Johnson and Elizabeth Arden.

Joanna has always had a keen interest in learning and development and played an active role in delivering PHD’s training programme. Now as Managing Partner, as well as running one of PHD’s planning teams, she has an internal remit to help drive forward the agency’s learning and development offering, working hand in hand with the people team.

Member Name

Patrick Mills

Secretary

In 1988 Patrick started work at Generator (an offshoot of Yell...

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Director of Professional Development

In 1988 Patrick started work at Generator (an offshoot of Yellowhammer) as a router, which mostly involved running up and down stairs chasing signatures and approvals. He quickly transferred to account management and rose through the ranks during spells at Hakuhodo, Bates and The Open Agency before bowing out of agencies as Managing Director of SOUK in 2008 to join the IPA. Patrick firmly believes that it is an honour to be tasked with delivering the IPA's CPD and practitioner-led learning programmes and making them fit for the future.

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