Veriça embarked on her media career after reading English at Cambridge University. She gained her grounding in planning and buying at MediaVest, where she worked on CGU, Capital One, Fiat, Associated Newspapers and 20th Century Fox.
She joined MEC in 2002 in a senior strategic planning role and worked with many major clients during her 7 years at the agency, including Specsavers, Wickes, Sony Ericsson, Visa, Alfa Romeo, COI and Morrisons. Veriça was heavily involved in new business during her time at MEC, working on numerous successful pitches during her time there, and was also a key member of the training and development committee. As well as helping to shape the training programme, she was also responsible for delivering over 200 hours of training in 2009.
Veriça joined PHD in November 2009 as managing partner, with responsibility for Sainsbury’s and Macmillan Cancer Support. Her passion for learning and development is unabated, and she has recently joined the OMG learning and development group in order to help shape the programme and delivery for 2010 and beyond.