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Group Agenda

The Professional Development department champions Continuous Professional Development, instilling a culture of learning in member agencies as a platform for business success.

Our courses and qualifications for staff of all disciplines and levels enhance individual careers and set benchmarks for best practice across the advertising, media and marketing communications professions, supporting growth within each agency and the industry as a whole.

The IPA’s Professional Development Group manages the development and planning of a broad range of training and professional development activities that fall under this umbrella.

Upcoming Events & Training

Presenting with Confidence and Authority

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12/09/2013

Navigator Blue, The Baths, 18 Ormeau Avenue, Belfast, BT2 8HS

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Previous Events & Training

Eff Test Online Exam

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21/02/2013

This is an online exam for the Eff Test

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Eff Test Online Exam

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18/10/2012

This is an online exam for the Eff Test

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Eff Test Online Exam

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10/05/2012

This is an online exam for the Eff Test

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Meeting Dates

22/01/2013 IPA

07/03/2013 IPA

23/04/2013 Dare

06/06/2013 TBC

16/07/2013 TBC

03/09/2013 TBC

15/10/2013 TBC

21/11/2013 TBC

12/12/2013 IPA

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Members

Member Name

Andrew Pinkess

LBi

(Co-Chair)

Andrew spent 11 years at Rufus Leonard as their Strategy Direc...

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Client Partner and Director of Strategic Services

Andrew spent 11 years at Rufus Leonard as their Strategy Director and Client Partner before moving to LBi at the beginning of 2010 to fill the role of Client Partner and Director of Strategic Services. Andrew has an impressive amount of experience spanning several sectors. He has worked with clients within utilities, financial services, telecoms, public services, education and FMCG. Since starting at LBi he has taken responsibility for the BT account, one of the largest accounts within the company as well as recently leading a team to win a new account with the British Educational Communications and Technology Agency (BECTA). Andrews strength lies within strategy; he has joined the team at LBi as a Client Partner and Director of Strategic Services, looking to grow our client portfolio. He has been paying particular attention to the public sector since he joined.

Member Name

Stuart Sullivan-Martin

MEC London

(Co-Chair)

Stuart started in advertising in 1994 at the media independent...

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Chief Strategy Officer

Stuart started in advertising in 1994 at the media independent John Ayling and Associates. After joining Young and Rubicam’s media department in 1998 he was subsequently part of the team who re-launched Y&R media as ‘The Media Edge’ in 1999. TME joined the WPP Group the following year.   As Chief Strategy Officer at MEC UK, Stuart is responsible for leading the agency’s communications planning product and integrating MEC’s specialist divisions. An experienced qualitative moderator, Stuart is closely involved with MEC proprietary research and oversees running of the internal training programme – ‘Navigator’.   Winner of a number of awards including Media Week Gold for Best Long Term Strategy (Home Office – Vehicle Crime Reduction Initiative), Stuart is part of MEC’s Global Communications Planning Board and was nominated one of the UK’s Top Ten Media Planners by Campaign, 2007.

Member Name

Sarah Baumann

Leo Burnett

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Group Talent Strategy Director/Client Service Director

Member Name

Kate Bruges

JWT

Kate read History at Cambridge University and joined JWT as a...

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Co-Director of Talent

Kate read History at Cambridge University and joined JWT as a trainee account manager in 1984. She was appointed to the Board in 1989. Kate has worked on most of the agency's major clients, past and present, including Unilever Bros, Kellogg, Nestle, Scott, Esso and Boots. She was the first director of Integrated Brand Communications in JWT London, and also spent four years working in New Business. Kate is responsible for all training in London, and has run workshops for clients such as Vodafone, Heineken, Kraft and other JWT offices including Paris, Tel Aviv, Warsaw and Hamburg. Kate has chaired the IPA Agency Trainers Network (UK advertising industry trade body) and was co-author of the industry wide Continuous Professional Development Standard. She currently sits on the IPA Training and Development Committee. As well as her training responsibilities, Kate is also Marketing Director for JWT, so still knows what life is like at the sharp end. Kate has too many men in her life : husband Richard, three sons, Max, Harry and Jim., boy guinea pig Hazel, Tomcat Sinbad, 5 (male) ducks, and a male au pair…

Member Name

Verica Djurdjevic

PHD Media

Veriça embarked on her media career after reading English at C...

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Managing Partner

Veriça embarked on her media career after reading English at Cambridge University. She gained her grounding in planning and buying at MediaVest, where she worked on CGU, Capital One, Fiat, Associated Newspapers and 20th Century Fox. She joined MEC in 2002 in a senior strategic planning role and worked with many major clients during her 7 years at the agency, including Specsavers, Wickes, Sony Ericsson, Visa, Alfa Romeo, COI and Morrisons. Veriça was heavily involved in new business during her time at MEC, working on numerous successful pitches during her time there, and was also a key member of the training and development committee. As well as helping to shape the training programme, she was also responsible for delivering over 200 hours of training in 2009. Veriça joined PHD in November 2009 as managing partner, with responsibility for Sainsbury’s and Macmillan Cancer Support. Her passion for learning and development is unabated, and she has recently joined the OMG learning and development group in order to help shape the programme and delivery for 2010 and beyond.

Member Name

Toby Horry

Dare

After graduating from Nottingham University and a brief flirta...

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Managing Director

After graduating from Nottingham University and a brief flirtation with a career in the RAF, Toby pursued a career in advertising production. He worked for a number of production companies, most latterly the Paul Weiland Film Company, before a career change in 2002 saw him join AMV BBDO as a Planner He worked on accounts including Nicorette, Yell and Norwich Union and was appointed to the board in January 2006. 2006 also saw the award of an IPA effectiveness silver award for Nicorette. Toby joined Dare in December 2006 as a Senior Planner working on Barclays and Vodafone. He was promoted to Planning Director and the board in October 2007. In October 2009 he was promoted to Joint Managing Director and is now MD of Dare following the merger with MCBD. He’s c0-chaired the IPA 2 course for three years running and has also been a mentor on the NABS Fast Forward program.

Member Name

Rob Hunter

Hunterlodge Advertising

Originally working within design and print, a strange choice f...

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Managing Director

Originally working within design and print, a strange choice for someone who is colour blind, Rob started Hunterlodge in 1987 from his lounge, having just turned 22. From an agency comprising only one other member of staff, who still works for us today, Rob has grown the company into a top 25 agency as rated by the IPA. Along the way, he has managed to find the time to sit a number of exams including becoming a Chartered Director and currently sits on the IPA Professional Development Group. He also ensures that the core values of the company - best people, creativity and excellence - are demonstrated through everything that we do.

Member Name

Diane Murphy

Diane joined DDB in 1985 and then moved to Diversified Agency...

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Diane joined DDB in 1985 and then moved to Diversified Agency Services (DAS) division of Omnicom in 1986. She looks after all the people and talent initiatives for DAS in Europe and Asia. These include ‘Accelerate’ – Omnicom’s premier marketing graduate programme in Europe, now in its 14th year and soon to be rolled out in Asia and North America, recruiting, mentoring and running the programme with an Alumnus cohort of 48 graduates, ‘Omnicom University’s’ – AMP (Advanced Management Programme) - organising the curriculum and faculty for the annual European and Asian programmes and the Omnicom Europe Graduate Induction Programme and the Omnicom BLP (Business Learning Programme) engaging global suppliers to run our training courses.

Member Name

Ida Rezvani

Managing Director, mcgarrybowen. Ida is Managing Director a...

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Managing Director, mcgarrybowen. Ida is Managing Director at mcgarrybowen in London where she heads up the agency and is responsible for the day to day running and its future development. She also works on clients such as Uniqlo and Wallpaper Magazine. She was appointed as Managing Director of Dentsu London in 2010 when she helped to re-launch and establish the agency in the UK. Prior to this she was at RKCR/Y&R where she worked on Marks & Spencer (‘This isn’t just food’, and ‘Twiggy and friends’ campaigns), M&S Money, COI Vehicle Crime Reduction, Virgin Trains, ghd and Visit London. She joined as a graduate in 2000 and was promoted to Head of Account Management and then to Deputy MD in 2009. Ida is part of the IPA’s Professional Development Group, has chaired and tutored IPA 1 & 2, has been part of the selecting committee for the WPP Fellowship and advises the CEO of Working Chance (a charity that enables women offenders to gain employment and break the cycle of reoffending). Ida is a member of WACL (Women in Advertising & Communications London).

Member Name

Jessica Roberts

OMD

Jessica started her career as AMV back in the days of full ser...

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Business Director OMD and Director of organizational development and learning

Jessica started her career as AMV back in the days of full service. She then moved to BMP DDB to work on the one of the industry’s first pieces of centralized media planning and buying Johnson and Johnson. She has stayed with what developed into OMDUK form BPM DDB for the last 16 years as it has grown from 30 to 250 people. She has worked on lots of different clients across a number of sectors from luxury – Coty Prestige to Toys – Hasbro to FMCG – Bel and for the past few year running the Boots business including Boots Opticians and No 7. Jessica has been involved in developing the learning and development strategy at OMDUK for the past 9 years, leading the agency to CPD gold for the past 3 years. As the newest member of the professional development committee she is keen to help drive new standards of learning across the industry.

Member Name

Jeremy Shaw

Kitcatt Nohr Digitas

Jeremy has spent nearly 20 years managing, leading, founding a...

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Chief Commercial Director

Jeremy has spent nearly 20 years managing, leading, founding and growing marketing agencies. He started his career in the hybrid world of charity marketing at Barnardo Publications, the mail order arm of Barnardo's which he says “was a wonderful personal playground as I was able to learn about direct marketing, customer services, fulfilment processes, warehousing and IT”. He was poached to transfer the success of Barnardo's to Oxfam Trading, and after a few years there he was invited by Oxfam Trading's direct marketing agency, Smith Bundy & Partners, to become their MD. After 12 years of building Smith Bundy into one of the most respected and successful agencies in the UK, Jeremy sold the business to Carlson, becoming Managing Director of Carlson. This became an agency of over 200 people. Jeremy went on to rebuild Cordiant's 141 Communications agency, bringing in Paul Kitcatt. In 2001 he introduced “the three smartest and nicest people I've ever worked with” to each other: Paul Kitcatt, Vonnie Alexander and Marc Nohr, and suggested they start an agency. Jeremy chairs Kitcatt Nohr’s board and oversees the operational side of the business.

Member Name

Emily Somers

Leo Burnett

Emily joined Leo Burnett in February 2009 to run the McDonald’...

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Client Services Director and Head of Account Management

Emily joined Leo Burnett in February 2009 to run the McDonald’s account and Head up Leo Burnett’s Account Management Department. Emily’s career spans a broad range of experience. She began her career at advertising agency Bainsfair Sharkey Trott. After a year she left for Lowe Howard Spink to work on Vauxhall Motors and in 1998 she joined Abbott Mead Vickers where she worked as an Account Director on BT Cellnet, Frito Lay and Amnesty International. After three years at AMV Emily left traditional advertising to join the BBC’s in-house advertising agency to set up the function of account management. She remained here for 7 years and helped it transform from in-house agency to wholly owned subsidiary to independent company, Red Bee Media. Before coming to Leo Emily took a year out travelling in South America, an experience which taught her many things, including the basic samba step. In the last two years McDonald’s has enjoyed a bit of a resurgence of creative form producing award winning advertising and improving the consistency across all the considerable amount of work they produce. Emily puts this down to a fabulous team and a good client whose business is enjoying unprecedented success.

Member Name

Patrick Mills

Secretary

Patrick started his career in 1988 at Generator, a sister agen...

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Director of Professional Development

Patrick started his career in 1988 at Generator, a sister agency of Yellowhammer, as a router, which mostly involved running up and down stairs. Within two years he was promoted to account director proving that leg work is essential in building a successful career. In 1994 he moved to Bates as a group account director in the direct marketing arm, and then in 1997 onto The Open Agency (part of AMV), as Client Service Director. In 1999 Patrick moved to independent agency HDM where he helped launch Flybe and learned to drive a tractor with Massey Ferguson. He was also part of the team that created the new integrated agency, SOUK, where he was joint managing director. Throughout his career in advertising Patrick invested a lot of time in the people and coordinated inventive training programmes, frequently on a shoestring. It is this (together with the amazing catering at the IPA) that encouraged Patrick to take up his current post at the IPA.

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