08/03/2010ARCHIVED44 Club event - Communicating sustainability: an 'inside:out' approach

IPA 44 Club presents: Communicating sustainability: an 'inside:out' approach, with Dan Burgess, Head of Naked Planet and Kirsty Britz, Sustainability Marketing at Nokia on Tuesday 23rd March at the IPA, 6 - 8pm.

Naked and Nokia have worked closely for the last three years on developing and implementing Nokia’s award winning global ‘power of we’ sustainability program.

The initiative has followed an 'inside:out' communications approach, gaining momentum with employees using internal engagement and culture change programs and then reaching out to the customer through owned and earned channels.

Nokia today is recognized as one of the world’s leading sustainable technology companies.

At the next 44 Club on Tuesday 23rd March at the IPA, hear from a partnership which believes in the potential of people, in doing before talking, and collaboration and community to fuel innovation in sustainability.

Dan Burgess Biography:
Dan's career has spanned A&R in the music industry, web startups, insight and innovation for technology NPD and communications strategy and innovation. He believes sustainability is now the biggest innovation challenge facing business, and is convinced that brands with purpose and soul will flourish. He established the Naked Planet practice within Naked Communications to develop brand innovation in sustainability.

Kirsty Britz Biography:
A classic advertising background, followed by a four year stint in retail marketing preceded Kirsty joining Nokia in 2005. Since then she has run global campaigns across nearly all categories for the technology giant. Joining the sustainability management team in 2008, she is now leading the sustainability marketing strategy as well as planning Nokia’s campaign strategy across categories. 

Programme:
6.00pm Drinks Reception
6.30pm Presentations
7.30pm Q&A Session
7.45pm Close

Please note, bookings requesting to be paid by invoice will incur a 10% administration fee, and tickets will not be refunded 48 hours before the event, unless a waiting list is in operation