17/12/2008ARCHIVED44 Club event, The future of advertising in a networked society

There’s a revolution in the air that’s transforming society. It’s social networking and it’s empowering the consumer. Agencies must get to grips with this changing marketplace over the next decade or they could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation. To find out more come along to the next 44 Club, chaired by Moray MacLennan, Chief Executive of M&C Saatchi Worldwide on Monday 19th January, where all will be revealed.

Joe Staton, Planning Director of the Future Foundation will talk through the research method and findings, and Janet Hull, IPA’s Consultant Head of Marketing and Reputation Management will discuss the implication of the findings on the industry and how we can act on them.

We will also hear from a panel of high-profile industry practitioners who will offer their unique insights into the theme of the report, followed by a Q&A session.

Guest speakers include:

• John Willshire, Head of Innovation, PHD Media
• Russell Davies, Founder, Open Intelligence Agency and Campaign columnist
• Cheryl Calverley, Senior Brand Manager, Unilever
• Nigel Gwilliam, Communities Senior Manager, IPA

Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective is the sequel to the original 2007 report which put forward three alternative scenarios for the future of commercial advertising. This latest report explores in greater depth the consumer-led scenario in the context of social media (social networks, blogs, virals etc) and its likely impact on the ad industry. The project has taken 18 months and involved interviews and workshops with over 100 participants from IPA membership. This event is taking place at the London College of Fashion, 20 John Prince's Street, W1G 0BJ, situated near Oxford Circus on Monday 19th January 2009 at 6pm for a 6.30pm start, until approximately 7.45pm.

Tickets cost £22 + VAT for members (or at the discounted price of £20 + VAT for online bookings), and £44 + VAT for non-members (or at the discounted price of £40 + VAT for online bookings), and include drinks and nibbles before kick off.

Tickets cancelled within 48 hours of the event date will not be refunded, unless a waiting list is in operation.


THIS EVENT HAS NOW SOLD OUT.