Advertising Works 12 contains the strategies behind 23 of the UK's most successful brands compiled in one book from the award-winning case studies from the prestigious 2002 IPA Effectiveness Awards. These include: Jamie Oliver's Sainsbury's and Gary Lineker's Walkers Crisps campaigns as well as winning entries from Hovis, Domino's Pizza, Volkswagen, Skoda, Police Recruitment and the Grand Prix winning Barnardo's.
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Product Code:
EFFAD12BK
Category:
Reference:
AB05035 H1