'Advertising Works And How' was published to mark the 25th anniversary of the IPA Effectiveness Awards and edited by Laurence Green, Planning Partner at Fallon, 'Advertising Works And How' guides the reader through the thirteen Grand Prix winners to date and reveals what made these campaigns so successful. It also has a number of chapters by top admen from agencies such as M&C Saatchi and TBWA\London who give their perspective on profitable strategies for tackling core business issues.
Commenting on the book, Sir Martin Sorrell, CEO of WPP says: “This is a rich mine of a book. A 25-year compendium of advertising money-makers; rock-solid case material; wisdom distilled from some of the world’s most successful marketing campaigns; and creative inspiration. Marketing Directors will read it anyway, but so should their CEOs and Financial Directors.”
Priced £32 books can be ordered by calling 01491 411000 or by ordering online at www.warc.com/awh