Books available from Amazon on Effectiveness: Advalue - Leslie Butterfield, How To Plan Advertising - Alan Cooper, Advertising Effectiveness - Giep Franzen, Brand Immortality - Hamish Pringle & Peter Field
Leading practitioners including Rory Sutherland, Nick Southgate, Andy Nairn, Charlie Snow and David Golding, among others, have all contributed new learnings chapters to the IPA's latest publication Advertising Works 18, which reveals how marketing transforms businesses.
Advertising Works 18 is the latest edition in the series of books which proves the payback on marketing investment. Advertising Works 18 showcases 16 prize winning 2009 IPA Effectiveness Awards case papers, which are supported by key, chapter-long new learning insights by leading industry practitioners. Members receive a 15% discount on this product.
Advertising Works 17 showcases 23 prize winning 2008 IPA Effectiveness Awards case papers, which are supported by key, chapter-long new learning insights by leading industry practitioners, and includes a free DVD. Members receive a 15% discount on this product.
Advertising Works 16 showcases 18 imaginative and successful 2007 IPA Effectiveness Awards cases papers, which are supported by key, chapter-long insights by leading industry practitioners, and includes a free DVD.
Members receive a 15% discount on this product.
Advertising Works 15 features the 22 case studies that won the top prizes at the 2006 IPA Effectiveness Awards - the world's most prestigious and rigorous effectiveness competition. For the first time, the book also includes valuable analysis and advice from leading experts in the marketing communications business. There are chapters on creativity, media thinking and communications strategy by Laurence Green, Iain Jacob and Neil Dawson.
Members receive a 15% discount on this product.
The Advertising Works 14 book showcases 23 imaginative, successful campaigns produced by small-to-medium sized agencies. The case studies are the main prize winners at the IPA's Effectiveness Awards 2005, the new competition for UK agencies with incomes up to £20 million. Like previous IPA Effectiveness Awards, each case study describes the objectives of the campaign, its strategy, media thinking and execution.
Members receive a 15% discount on this product.
The book, edited by James Best, 2005 Chairman and Convenor of Judges and Group Chairman of DDB London, gives an invaluable insight into the winning campaigns use of bold and imaginative communications to solve difficult marketing challenges. Cases discussed include the Blood Donation paper, the Children’s Hearings system, the University of Dundee paper and the Broadband for Scotland campaign.
Members receive a 15% discount on this product.
'Advertising Works And How' was published to mark the 25th anniversary of the IPA Effectiveness Awards and edited by Laurence Green, Planning Partner at Fallon, Advertising Works And How guides the reader through the thirteen Grand Prix winners to date and reveals what made these campaigns so successful.
The Advertising Works 13 book contains the strategies behind 19 of the UK's most successful brands compiled from the award-winning case studies from the prestigious 2004 IPA Effectiveness Awards. These include: Virgin Mobile and Honda campaigns as well as winning entries from Lynx Pulse, The Number 118 118, The Guardian, British Airways, Marks & Spencer and the Grand Prix winning O2.
Members receive a 15% discount on this product.
The IPA has published the fifth book in the series of AREA Advertising Works: proving the effectiveness of regional marketing communications, which contains all the winning case studies from the 2003 IPA AREA Effectiveness Awards.
Members receive a 15% discount on this product.
Edited by James Best, Chief People and Strategic Officer for DDB, the third book in the Scottish IPA’s Advertising Works series yet again demonstrates the power of the disciplined creativity harnessed by IPA agencies in Scotland. The case histories featured in this volume show how effective communications campaigns have revolutionised the performance of business and institutions in Scotland over the past few years.
Members receive a 15% discount on this product.
Advertising Works 12 contains the strategies behind 23 of the UK's most successful brands compiled in one book from the award-winning case studies from the prestigious 2002 IPA Effectiveness Awards. These include: Jamie Oliver's Sainsbury's and Gary Lineker's Walkers Crisps campaigns as well as winning entries from Hovis, Domino's Pizza, Volkswagen, Skoda, Police Recruitment and the Grand Prix winning Barnardo's.
Members receive a 15% discount on this product.
This book contains 21 of the best campaign case histories from regionally based IPA agencies taken from the winners of the IPA's 2001 AREA Effectiveness Awards.The papers detail how campaigns were planned, executed, and evaluated, demonstrating clearly just what business results can be achieved by investment in the creative power of advertising and marketing communications.
Members receive a 15% discount on this product.
The winning cases from the 1999 IPA Area Advertising Effectiveness Awards collected in one book. Area Advertising Works 3 is edited by Roger Ward and contains 27 case studies, including the Grand Prix winner BDHTBWA for their Crown Paint campaign.
Members receive a 15% discount on this product.