Barry Schwartz Author of 'The Paradox of Choice '
Cass R Sunstein
Co-author of 'Nudge'
Dan Ariely
The author of 'Predictably Irrational' and a well known public figure in the world of Behavioural Economics.
To view Dan Ariely's Blog please click here
Richard H Thaler
Thaler in particular has also become something of a public figure. His lectures can be found online. For example, this appearance at the 56th Annual Management Conference includes two videos.
Robert Cialdini
The new master of persuasion has a very commercial web presence “where scientific research drives business success”.
BJ Fogg
The idea of technologies being persuasive at the level of design is explored by BJ Fogg of Stanford University.