Bank of Scotland: Car Loans - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: Using intelligent repositioning the Bank of Scotland relaunched and rebranded their personal car loan product as 'The Car Purchase Plan'. The relaunch was a major success ;---(TAGS)--- Full Title: BANK OF SCOTLAND CAR LOANS. "CAN YOU REALLY AFFORD YOUR SHINY NEW CAR?" ; Number: S1999/4 ; Brand Name: Bank Of Scotland Car Loans ; Client: Bank Of Scotland ; IPA_ProductCoding: Financial Services (Loan/credit companies inc. car finance) ; Financial Services (Banks/building societies/friendly societies/banking services/accounts) ; Agency: The Leith Agency ; Author: IAN GRANT ;