Bank of Scotland: Look at things differently - Scottish Effectiveness Awards Case Study 2005

Brief Description: Bank of Scotland Corporate wanted in 2004 to create a position for themselves as being distinct from their competition. The campaign had to be cost effective and have high impact on the target market with the media strategy conveying the brand values by supporting the creative theme. Awareness of the company as a service provider for business rose by 115% amongst those who had seen the advertising ;---(TAGS)--- Full Title: BANK OF SCOTLAND CORPORATE - LOOK AT THINGS DIFFERENTLY ; Number: S2005/11 ; Brand Name: Bank Of Scotland ; Client: Bank Of Scotland Corporate ; IPA_ProductCoding: Financial Services (Banks/building societies/friendly societies/banking services/accounts) ; Agency: Feather Brooksbank ; T3 ; Author: CLIVE BACKLER, ALISON BLACK ;