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Baxters: The personal touch pays dividends - Scottish Effectiveness Awards Case Study 2005

Brief Description: Facing growing competition from Campbell's and Heinz a new campaign was launched, focusing on attachment through family. Radio was chosen as the best way to reach a large audience with a small budget. Growth of 7.8% year on year sales was achieved ;---(TAGS)--- Full Title: THE PERSONAL TOUCH PAYS DIVIDENDS ; Number: S2005/21 ; Brand Name: Baxters ; Client: Baxters Food Group ; IPA_ProductCoding: Food (Soup - fresh, canned, dried) ; Agency: The Union ; Author: MARK REID, BEVERLEY HART, REBECCA HARRISON ;

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