What's on
IPA / Warwick 'FastTrack' programme: Behavioural Economics 
30th November 2011 - 2nd December 2011
Immerse yourself in the principles of Behavioural Economics and explore their business application in a new three-day FastTrack programme. A collaboration between the IPA and Warwick Business School, a leading Behavioural Science academic institution. Designed for senior executives in agencies and clients, the programme investigates how Behavioural Economics can drive marketing and shape new product development.
What's gone
Applying BE to the client-agency relationship
28th February 2011
We’ve spent the last two years looking at how Behavioural Economics can help us change consumer behaviour. Now here's the chance to look at how it can change our own behaviour too. IPA President, Rory Sutherland introduces David Wethey, BE Think Tank member and Founder OF AAI at an exclusive IPA event followed by a panel discusion with speaker from a range of disciplines.
Oxford Union Lecture and Q&A
4th February 2011
Too much reality? IPA President Rory Sutherland discusses Behavioural Economics - and why intangible value is often the best kind there is.
Writers Unblocked presents Professor Byron Sharp
18th January 2011
An exclusive evening with Professor Byron Sharp, author of “How Brands Grow: what marketers don’t know” (Oxford University Press, 2010) and IPA President, Rory Sutherland dicsussing How Brands Grow and how scientific discoveries are changing marketing within the world's leading companies.
IPA President's BE Summit 5th October 2010
Alitude 360, Millbank Tower, London
An exciting forum where clients and their roster agencies put BE principles to the test. Over a three-course working dinner, client and agency teams tackled genuine challenges using Behavioural Economics.
Writers’ Unblocked presents: Richard Thaler 15th June 2010
IPA President Rory Sutherland interviews Professor Richard Thaler, Co-author of Nudge.
Test and Learn Training 29th March — 31st March 2010
'Test and learn' training event examining the opportunities to apply Behavioural Economics principles to advertising.
Writers' Unblocked presents: John kay
25th February 2010
John Kay, one of Britain's leading economists, talks about his new book: Obliquity: Why Our Goals Are Best Achieved Indirectly.
IPA President’s Event: Behavioural Economics - Red Hot or Red Herring?
21st October 2009
This event informed attendees not only about the principles of behavioural economics in general, but also how they can be applied to different aspects of the advertising industry in order to better turn our human understanding into business advantage for clients.