An Introduction to Behavioural Economics by Nick Southgate, IPA Behavioural Economics Consultant.
What is Behavioural Economics? Includes definitions of key terms and provides a brief introduction to the Behavioural Economics initiative
Briefing for success with Behavioural Economics Considerations for client briefs
An IPA document looking at client briefs from a Behavioural Economics perspective with suggestions of what questions to ask.
Behavioural Economics exhibition panels A compilation of Behavioural Economics exhibition panels outlining the seven key principles of IPA president Rory Sutherland's agenda.