Behavioural Economics Think Tank (BETT)
The IPA has created a Behavioural Economics Think Tank (BETT) to act as an advisory group and sounding board. Led by IPA President Rory Sutherland, it is a multi-disciplinary group and includes economists, social scientists and sociologists, as well as marketing communications specialists.
Behavioural Economics Task Force (BETF)
The Behavioural Economics Task Force (BETF) are a group of senior practitioners self- selected to help IPA deliver on its plan: acting as champions for change; providing case examples of Behavioural Economics in practice; advising on, and helping to facilitate, the learning programme which is now being put in place.