11/02/2010ARCHIVEDBehavioural Economics 'test and learn' training

In a nutshell: Why, when and how to apply Behavioural Economics to client briefs.

This is for you if…: You’re a planner or creative who’s fascinated by human insight and wants to see how lots of little ideas can make a big difference to your clients.

The nitty gritty: Over three days you will be given talks by leading lights in advertising and psychology, who will give you the knowledge and inspiration to apply Behavioural Economics principles to a brief from a selection of leading clients, including the COI and Birmingham International Airport.

Your out take: An understanding of the opportunities and challenges surrounding the application of Behavioural Economics principles to client business — and how to approach these new ideas with them.

Structure: A three day training event; 50% inspirational teaching; 50% syndicate learning, consisting of 8 syndicate groups working on 4 client briefs, for which clients will provide direct feedback. £500 + VAT per delegate, maximum 2 delegates per agency.

Key speakers: In addition to Rory Sutherland and Nick Southgate, Prof Nick Chater (UCL), Dave Trott (CST), Fiona Wood (COI), Graham Lancaster (Biss Lancaster) Wendy Gordon, and 10 others .


Please note, bookings requesting to be paid by invoice will incur a 10% administration fee, and tickets cancelled after Monday 8th March will not be refunded, unless a waiting list is in operation.