Please click on the links below to view speaker slides presented at the 2010 Behavioural Economics training event at the IPA:
"Behavioural Economics and user experience" - Richard Sedley, Customer Engagement Director, cScape
"Behavioural Economics and digital creative" - Dave Birss, Digital Creative Head, OgilvyOne, London
"Behavioural Economics and media communications"- Stuart Sullivan-Martin, Chief Strategy Officer, Mediaedge:cia UK
"The psychology behing Behavioural Economics" - Professor Nick Chater, Professor of Cognitive and Decision Sciences, University College London
"Behavioural Economics and multi-platform production" - Paul Appleby, Founder, VID
"Behavioural Economics and mobile" - Mark Brill, CEO, Formation
"Applying implicit/explicit testing to brand communications" - Dr. Alastair Goode, Partner, Duckfoot
"Behavioural Economics and research" - Wendy Gordon, Founding Partner, Acacia Avenue
"Behavioural Economics and PR" - Graham Lancaster, Founder, Euro RSCG Biss Lancaster