Our members have told us how hard it is to keep up with the thinking and technologies around data that are available in marketing these days.
The Being Creative with Data Forum is designed to bring our members face to face with the leading companies in the data technology area including:
• Experian Integrated Marketing
• Experian Hitwise
• Oracle
• SAS UK
• Neteffekt
• Kxen
• Velti
• CCB fast.MAP
This forum’s designed specifically to cover the biggest questions, like:
• How to connect the new data generated by digital marketing with traditional transactional databases.
• How to develop a genuine 360 insight into your customer by using multiple information sources.
• How to make the most of new forms of targeting: behavioural, location - based and by recommendation.
• How to measure effectiveness and optimise budgets on this new data landscape.
How it works:
Basically it’s an informal seminar, and a combination of speed-dating and brainstorming — all in a morning session.
Our members have given us a list of technologies they want to learn more about. The chosen companies will have 10-mins to pitch the creative nature of their technology to the key themes above.
This will be followed by a series of facilitated workshops in which a small group of agency people will be joined by two of the companies. Together they will have the opportunity to discuss new creative applications of the technology. These workshops will be rotated around the key themes.
Why attend?:
• Time efficient way of keeping-up with the latest agency offerings from the main data technology companies
• Network with other agency people who are interested in data and technology
• Gain ideas to develop potential new revenue streams for your agency
The details:
This event is taking place on Wednesday 25th November at the new Guardian offices near Kings Cross (Kings Place, 90 York Way, London N1 9GU).
Registration opens at 8:30am and the session will finish around 2:00pm.
Tickets are
£25 +VAT.
One of the key benefits of this event to the data companies is the chance to meet and exchange contact details with agency employees. When you book on to this event, you will be contacted by the IPA to ask if you would are happy for us to pass on your contact details to the data companies after the event.
Please note: bookings requesting to be paid by invoice will incur a 10% booking fee and tickets are non-refundable within 48 hours of the event.
Event Dates:
25/11/2009
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Location:
Guardian, 90 York Way, N1 9GU, London
Booking Deadline:
24/11/2009
Pricing inc VAT:
Member Ticket - £29.38
BOOK TICKETS:
Sorry, but the deadline for booking this event has passed!
Event Contact:
Lucy Blackburn
Email:
lucy@ipa.co.uk
Phone:
020 7201 8266
A photographer may be present at IPA events. By purchasing and attending an event you consent to the possibility of your photograph being taken and to it being used by the IPA for promotional purposes in any media.