Promoting the value of agencies
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Books Available from Amazon on Agency Management: 'Ogilvy on advertising' by David Ogilvy; 'Weird ideas that work' by Robert I. Sutton,'Behind the Scenes in Advertising' by Jeremy Bullmore, 'Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing' by Jeremy Bullmore; 'Confessions of an Advertising Man' by David Ogilvy
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