07/05/2008Books: Digital

Books available from Amazon on Digital: 'Being Digital' by Nicolas Negroponte; 'Click: What We Do Online and Why It Matters' by Bill Tancer, 'Groundswell' by Charlene Li and Josh Bernoff; 'The Long Tail' by Chris Anderson; 'Marketing To The Social Web' by Larry Weber; 'Meatball Sundae' by Seth Godin; 'Buzz Marketing: Get People To Talk About Your Stuff' by Mark Hughes; 'Convergence Culture' by Henry Jenkins; 'Connected Marketing: The Viral Buzz and Word of Mouth Revolution' by Justin Kirby and Paul Marsden; 'Blog Marketing' by Jeremy Wright; 'The Nature of Marketing' by Chuck Bryner, 'Cyburbia' by James Harkin, 'Born Digital' by John Palfrey and Urs Gasser, 'Grown Up Digital' by Don Tapscott; 'Yes We Did! An Insider Look at How Social Media Built the Obama Brand'by Rahaf Harfoush; 'Facebook Marketing: Leverage Social Media to Grow Your Business' by Steve Holzne; 'Content Nation: Surviving and Thriving as Social Media Technology Changes our Lives and our Future' by John Blossom; 'Twitter Power: How to Dominate Your Market One Tweet at a Time' by Joel Comm, Anthony Robbins & Ken Bruce; 'The Social Media Bible' by Lon Safko & David K. Brake; 'Free' by Chris Anderson; 'Engage' by Brian Solis; 'Trust Agents' by Chris Brogan and Julien Smith; 'The New Community Rules' by Tamar Weinberg; 'Open Leadership' buy Charlene Li; 'Cognitive Surplus: Creativity and Generosity in a Connected Age' by Clay Shirky; 'Here Comes Everybody' by Clay Shirky; 'Website Owner's Manual' by Paul Boag; 'Digital Advertising: Past,Present and Future by Creative Social, Patrick Burgoyne and Daniele Fiandaca (Kindle Version); Digital Advertising by Andrew McStay; 'The Longer Long Tail' by Chris Anderson; 'Brand Digital' by Allen P. Adamson; 'Cognitive Surplus' by Clay Shirky; 'Spending Advertising Money in the Digital Age: How the Navigate the Media Flow' by Hamish Pringle and Jim Marshall; 'Getting Real: The Smarter, Faster, Easier Way to Build A Successful Web Application,' by 37 Signals, Jason Fried, David Heinemeier Hansson and Matthew Lindeman; Rework: Change the way you Work Forever,'by Jason Fried and David Heinemeier Hansson; 'Social Media Metrics: How to Measure And Optimise your Marketing Investment,' by Jim Sterne; 'Digital Marketing: Strategies for Online Success,'by Godfrey Parking; 'Inbound Marketing: Get Found Using Google, Social Media and Blogs,' by Brian Halligan and Damesh Shah; 'Fusion: The New Way of Marketing,' by David Taylor and David Miles; 'Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation,'by David Taylor and David Miles; 'Internet Marketing: Strategy Implementation and Practice ( Financial Times( Prentice Hall))' by David Chaffey, Fiona Ellis-Chadwick and Richard Mayer; 'Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World,' by Nick Burcher; 'Web Analytics 2.0: The Art of Online Accountability and Science of Consumer Centricity,' by Avinash Kaushik

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