07/06/2010Books: Effectiveness

Books available from amazon on Effectiveness: A Master Class in Brand Planning; The Timeless Works of Stephen King - Judy Lennon and Merry Baskin, Advalue - Leslie Butterfield, How To Plan Advertising - Alan Cooper, Advertising Effectiveness - Giep Franzen, Brand Immortality - Hamish Pringle & Peter Field, Eating the Big Fish - Adam Morgan

The IPA publishes its range of Advertising Works books, all of which can be ordered online from this site.


In addition, click on any of the items in the slideshow for more information, reviews and to purchase via Amazon. Alternatively, you can click on the relevant item below.


 

 

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