Promoting the value of agencies
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Books available from Amazon on Strategy: How To Plan Advertising - Alan Cooper, Execellence In Advertising - Leslie Butterfield, Space Race: An Insiders View of Communications Planning - Jim Taylor, Life After the 30 Second Spot - Joseph Jaffe, Branding Unbound - Rick Mathieson, The Advertising Mind - Erik Du Plessis, Herd: How To Change Mass Behaviour - Mark Earls, The Jelly Effect: How To Make Your Communication Stick - Andy Bounds, Truth, Lies and Advertising - Jon Steel, The Tipping Point - Malcolm Gladwell, The Hidden Power of Advertising - Robert Heath, Get There Early - Robert Johansen, Where the Suckers Moon - Randall Rothenberg, Tribes - Seth Godin
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