Books available from Amazon on Strategy: "How To Plan Advertising" by Alan Cooper; "Excellence In Advertising" by Leslie Butterfield; "Space Race: An Insiders View of Communications Planning" by Jim Taylor; "Life After the 30 Second Spot" by Joseph Jaffe; "Branding Unbound" by Rick Mathieson; "The Advertising Mind" by Erik Du Plessis; "Herd: How To Change Mass Behaviour" - Mark Earls; "The Jelly Effect: How To Make Your Communication Stick" - Andy Bounds; "Truth, Lies and Advertising" - Jon Steel; The Tipping Point by Malcolm Gladwell, "The Hidden Power of Advertising" by Robert Heath; "Get There Early" by Robert Johansen; "Where the Suckers Moon" by Randall Rothenberg; "Tribes" by Seth Godin; "Chief Culture Officer" by Grant McCraken; 'Baked In' by Alex Boguski and John Winsor; 'Spending Advertising Money in the Digital Age: How the Navigate the Media Flow' by Hamish Pringle and Jim Marshall; 'Accountable Advertising' by Simon Broadbent; 'A Masterclass of Brand Planning: The Timeless Works of Stephen King,' edited by Judy Lannon and Merry Baskin; 'Brand Media Strategy' by Anthony Young; 'Here Comes Everybody' by Clay Shirky; 'Cognitive Surplus' by Clay Shirky; 'Where Good Ideas Come From,' by Steven Johnson; 'Making Good Ideas Happen' by Scott Belsky; 'How Brands Grow' by Byron Sharp; 'Consumerology' by Philip Graves; 'Why We Buy' by Paco Underhill; 'Inside Her Pretty Little Head,' by Jane Cunningham and Phillipa Roberts; 'Branded Male,' by Mark Tungate.
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