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Broadband for Scotland: Turning Braveheart into Blade Runner - Scottish Effectiveness Awards Case Study 2005

Brief Description: Broadband for Scotland's campaign was able to cut through the confusion of the new technology market. A creative idea of 'internet rage' and the integrated use of channels helped Scotland outperform the rest of the UK in the broadband market ;---(TAGS)--- Full Title: BROADBAND FOR SCOTLAND - TURNING 'BRAVEHEART' INTO 'BLADERUNNER' ; Number: S2005/31 ; Brand Name: Broadband for Scotland ; Client: Scottish Enterprise ; IPA_ProductCoding: Telecoms (Internet services inc. broadband suppliers) ; Agency: The Union ; Author: GILES MOFFATT ;

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