23/08/2010ARCHIVEDClick Your Way to Success Seminar

After the success of the inaugural event, the IPA is delighted to launch the next in the series of search breakfast seminars.

Over the years, Search marketers have always looked at how they can increase conversion rates and provide greater insights for advertisers around their consumers consumption habits. Suppliers, agencies and brands have, and need, to become more sophisticated in their ongoing quest to maximise search ROI.

Come and join us on Thursday September 30th to hear how advertisers can increase the performance of their media spend through click attribution and conversion rate optimisation. We have a great line up of speakers confirmed:

• Listen to how Google have been innovating in this space with agencies and what they will be looking at in the year ahead.
• Find out how a leading travel brand created a successful search attribution methodology.
• Hear how conversion rate specialists provided advertisers with the tools and capabilities to maximise their conversion rates.

Google — Clancy Childs, EMEA Lead Sales Engineer, Analytics & Conversion team

• Why is conversion optimisation and attribution (keyword assist) so important for advertisers and agencies
• How have Google approached this space
• What developments have Google planned for the next 12 months
• What advice would Google give brands and agencies

Attribution Case Study — Colin Whaley, Marketing Director, Center Parcs

• What was the reason for engaging in this technique
• What were the objectives Center Parcs set themselves
• Why they choose the technology partner
• How were Center Parcs previously attributing marketing ROI
• What was their methodology
• What are the outcomes for the campaign
• What next
• What tips would they give other brands looking to utilise this

Conversion Optimisation - Karl Blanks, Chairman and Ben Jesson, CEO, Conversion-Rate-Experts

• Why should advertisers engage in this now
• What were the challenges their clients have faced
• What were the objectives they set themselves
• What was their methodology
• What were the outcomes for their client’s campaigns
• What tips would they give other brands looking to utilise this

The seminar is taking place on Thursday 30th September at the IPA (44 Belgrave Square, London SW1X 8QS). Registration opens at 8:30am and the first presentation will start at 9:00am. The session will finish around 10:45am. Breakfast will be provided.

Tickets are £30 (+ VAT) for members and £60 (+ VAT)  for non-members.

Please note: bookings requesting to be paid by invoice will incur a 10% administration fee and tickets are non-refundable within 48 hours of the event.