02/12/2009Content from "Being creative with data" 25th November

We asked the participating companies 3 questions:

1. Why do you think data is so important to the future of marketing?
2. What trends to you see in being creative with data?
3. We know that the web's changed everything but what impact has it had on data?

These were their answers:











All of the presentations from this event are available on Slideshare or Vimeo. Please use the followling links:

Google Analytics (http://www.google.com/intl/en_uk/analytics/): http://www.slideshare.net/The_IPA/google-analytics-2623628

Experian Hitwise (http://www.hitwise.com/uk/): http://www.slideshare.net/The_IPA/being-creative-with-data-25th-november-experian-hitwise-presentation

Experian Intergrated Marketing (http://www.experianim.com): http://www.slideshare.net/The_IPA/being-creative-with-data-25th-november-experian-intergrated-marketing-presentation

Neteffekt (www.neteffekt.co.uk): http://www.slideshare.net/The_IPA/being-creative-with-data-25th-november-neteffekt-presentation

Oracle (www.oracle.com): http://www.slideshare.net/The_IPA/being-creative-with-data-25th-november-oracle-presentation

KXEN (www.kxen.com): http://www.slideshare.net/The_IPA/being-creative-with-data-25th-november-kxen-presentation

SAS (www.sas.com/uk): http://www.vimeo.com/7938308

fast.MAP (http://www.ccbfastmap.com): http://www.ag0ra.net/download.html