26/03/2009Dynamic Earth Trust: How advertising triumphed over cynicism - AREA Effectiveness Awards Case Study 2001

Brief Description: Despite some negative attitudes to the attractions introduction this paper shows how it proved to be a great success. The campaign positioned the attraction favourably and explained its aims. The launch was successful with income and visitor numbers exceeding expectations ;---(TAGS)--- Full Title: HOW ADVERTISING TRIUMPHED OVER CYNICISM ; Number: A2001/05 ; Brand Name: Our Dynamic Earth ; DYNAMIC EARTH TRUST ; Client: Dynamic Earth Trust ; IPA_ProductCoding: Entertainment & Leisure (Visitor Attractions) ; Agency: BARRINGTON JOHNSON LORAINS ; Author: ;