03/09/2010ARCHIVEDEleven excel at IPA’s highest training qualification

Eleven candidates have successfully completed the IPA’s Excellence Diploma, with one distinction, eight credits and two passes. The Diploma is the IPA’s highest qualification and challenges candidates to develop a personal vision for how communications can build brands. The graduation ceremony took place last night (2nd September) at the IPA.

The rigorous 15-month programme, sponsored by DDS, is designed for individuals with at least three to five years’ experience who wish to push their thinking forward beyond their own discipline. Each candidate completes six core modules, with 1500-2000 word assignments per module, and a final assignment of 7000 words, the best of which* will be published as a Campaign supplement on 22nd October.

The results:

The President’s Prize

• Tim Jones, Account Planner, BBH*

The DDS Award for outstanding body of work
• Sarah Morning, Senior Planner, Agency Republic*

The DDS Prize for innovation in the digital world (new prize this year)
• Tim Jones, Account Planner, BBH

Distinction
• Sarah Morning, Senior Planner, Agency Republic

Credit
• Liz Boulter, Senior Planner, Grey London
• Cate Connolly, Insight Director, UM
• Greg Fuller, Associate Director, Starcom MediaVest Group
• James Hamilton, Senior Planner, McCann Erickson*
• Ben Harrison, Planning Director, Rocket
• Tim Jones, Account Planner, BBH
• Simon Robertson, Senior Planner, Dare*
• Rian Shah, Communications Planner, Zenith Optimedia

Pass
• Sam Drake, Account Director, Starcom MediaVest Group
• Garrett O’Reilly, Associate Communications Planning Director, OMD UK

Says Rory Sutherland, IPA President and Vice-Chairman, Ogilvy Group UK: “As Eleanor Roosevelt once said: ‘Great minds discuss ideas; average minds discuss events; small minds discuss people.’ And while I freely admit that we are a people business, what is fundamentally important to our industry’s success is a foundation of great ideas — without which we would have nothing to build on. I therefore cannot endorse this Diploma enough for encouraging its students to think beyond their day-to-day roles, to stretch their imaginations, and to apply this new understanding to their brand communications. Congratulations to all these successful candidates.”

Says Liam Plowman, Media Business Director - UK & Ireland, DDS: “With digital technologies greatly accelerating the evolution of media, agile and creative minds are more than ever the most valuable capital this industry has. That's why we're excited to be involved with the IPA Excellence Diploma, which identifies those minds and encourages them to develop their ideas for the future of brand communications. Hats off to the eleven successful candidates whose unique understanding and insight should inspire great optimism.”

The IPA would like to thank BBH’s Nick Kendall as Course Chair, and all of the Diploma editors and contributors, including: David Hackworthy, The Red Brick Road, Chris Forrest, The Nusery, Wendy Gordon, Acacia Avenue, Jim Taylor, G2, Peter Field, Marketing Consultant, Gurdeep Puri, The Effectiveness Partnership, Gerry Moira, Euro RSCG, Steve Henry and Mark Lund COI, Alex Dunston, M&C Saatchi, Jonathan Taylor, Vision Point, Stephen Woodford, DDB London, John Bartle, Kevin Duncan, Expert Advice, and David Grint, BUPA.

For more information and to enrol for the next scheme beginning in 2011, please contact Chloe Williams: chloe@ipa.co.uk or 020 7201 8231.