Eurosites: Freedom to be, A Direct Marketing Success Story - IPA AREA Effectiveness Awards Case Study 1999

Brief Description: Holidays in the European self-drive campsite / camping sector were in decline and although Eurosites had a market position of number 3 it had a negative image of low quality, due to heavy discounting. To appeal to its mainly affluent audience Eurosites embarked on a direct marketing campaign which through innovative targeting and results analysis helped to build the brand and create an impressive response ;---(TAGS)--- Full Title: FREEDOM TO BE......A DIRECT MARKETING SUCCESS STORY ; Number: A1999/31 ; Brand Name: Eurosites ; Client: Eurosites ; IPA_ProductCoding: Travel & Transport (Holiday/leisure resorts) ; Agency: BDH\TBWA ; Author: JACKIE CORLESS, JO SCOTT ;