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Gala Bingo: The Bingo that Gets You Buzzing - IPA AREA Effectiveness Awards Case Study 1999

Brief Description: Gala Bingo's challenge was to reinvigorate the image of bingo and address its negative consumer perception. This was its successful first campaign resulting in different mindsets and changed awareness. ;---(TAGS)--- Full Title: THE BINGO THAT GETS YOU 'BUZZING' ; Number: A1999/15 ; Brand Name: Gala Bingo ; Client: Gala Leisure Ltd ; IPA_ProductCoding: Entertainment & Leisure (Gambling inc. bingo clubs/lotteries/bookmakers/online gambling) ; Agency: J Walter Thompson Manchester ; Author: LIZ LAVELLE ;

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