20/05/2009ARCHIVED'Game Changers' - Free - 14th July 2009

‘Because free is what you want — and free, increasingly, is what you're going to get.’
(Chris Anderson, author ‘FREE’, Hyperion 2009, quoted from Wired.com)

In the second of the ‘Game Changers’ events organised by the IPA Strategy Group, in association with News International, the concept of ‘Free’ and the emerging cultural phenomenon ‘we are what we share’ will be explored.

Speakers include:
- Ian Clark, Managing Director of thelondonpaper
- Marc Allera, Sales and Marketing Director at 3
- Matt Knight, a Creative Technologist at Wieden and Kennedy
- Clive Dickens, COO of Absolute Radio

This lo-fi, informal event will celebrate game changers — those people behind the big, brave leaps in strategic thinking, who have done things differently and triumphed.

Come to the Arena at Partners Andrew Aldridge, (60 Great Portland Street), on Tuesday 14th July and hear three truly inspirational speakers from very different backgrounds discuss how the concept of ‘Free’ has defined their business.

The evening kicks off at 5:45pm with drinks and nibbles and the first speaker will be on stage at 6:15pm. In the spirit of ‘Free’, there is no cost for tickets, but we will ask that you do something for us, be it tweeting/blogging about the event, taking pictures or even filming it if possible.

For more information contact Penny Anderson — penny@ipa.co.uk / 020 7201 9697.