General Accident Direct: - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: General Accident needed to create an immediate impression as well as provide the right amount of reassurance whilst generating a strong desire to act. The advertising far exceeded previous benchmarks and is a testament to a very successful campaign ;---(TAGS)--- Full Title: DON''T YOU KNOW A GOOD DEAL WHEN YOU SEE ONE? ; Number: S1999/18 ; Brand Name: General Accident Direct ; Client: General Accident Direct ; IPA_ProductCoding: Financial Services (Insurance - motor, home, life, pet, funeral, card protection, payment protection, legal, accident, critical illness, health etc.) ; Agency: Feather Brooksbank ; The Leith Agency ; Author: IAN GRANT ;