How click attribution and conversion optimisation can boost the ROI of your search campaign
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The IPA has today (22nd July) revealed the results of its third IPA TouchPoints Hub Survey, which describes a week in the life of a representative sample of the GB adult population during late 2009/early 2010.
The IPA has today branded Thomas Cook's RFI demands of a £1 million signing-on fee for agencies outrageous.
Dr Foster Intelligence and Langland were awarded the most prestigious ‘Best of Show’ awards at the 2010 IPA Best of Health Awards, held last night (24th June) at Gilgamesh Studios in Camden.
The IPA has responded to an OFT study published this week on its views on behavioural advertising and targeted pricing practices.
Says Nigel Gwilliam, Digital Consultant, IPA: "The OFT's vision of an industry-wide, transparent system of self-regulation that works for the consumer is absolutely right, and of course we have nearly fifty years' of Advertising Standards Authority (ASA) experience to rely on as we embrace the digital era.."
One hundred and eleven entries from 26 agencies have been shortlisted for the 2010 IPA Best of Health Awards which showcase the best creative work in healthcare across 22 categories including press, poster, direct, online and international. In total there were 334 entries for the competition from 50 agencies.
The IPA has a comprehensive list of tools, services and guidance that it provides its members with to help them excel at winning new business, while reducing costs, avoiding the bear traps and pushing back hard against bad client behaviour.
Twenty-five IPA agencies have been awarded Gold accreditation for their supreme professional development programmes.
Nick Kendall, Group Strategy Director, BBH, has been awarded the President’s Medal at the IPA Members’ Lunch today (21st April 2010), in recognition of his significant contribution to the industry’s knowledge about the effectiveness of advertising and marketing communications, and for his involvement in the IPA’s professional development programme.