The IPA Search Group has today (Thursday 2nd February) released a set of results which show that using contextual and audience targeting technologies with the Google Display Network (GDN) text ad format can be a cost-effective way for search marketers to drive additional conversion volumes.
IPA Strategy Group
The IPA Search Group has today (Thursday 2nd February) released a set of results which show that using contextual and audience targeting technologies with the Google Display Network (GDN) text ad format can be a cost-effective way for search marketers to drive additional conversion volumes.
The 2012 IPA Best of Health Awards, recognised as the top creative advertising awards by healthcare agencies, are now open for entries worldwide until 2nd April. This year the competition sees the introduction of three new categories.
IPA Digital (Media)
The IPA Client Services Group represents and works primarily for those in agency client servicing and account management.
IPA Direct Marketing Group
IPA Ethnic Diversity Forum
IPA Outdoor Group
IPA New Business Committee