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Global Video: Full marketing audit - IPA Scottish Effectiveness Awards Case Study 1999

Brief Description: Global Video's objective was to pursue an expansion policy by providing video rental representation in towns and cities where none existed. This campaign turned around the fortunes of video rental stores - in 1997, 455 stores were making significant losses, now only three are making losses ;---(TAGS)--- Full Title: GLOBAL VIDEO - FULL MARKETING AUDIT ; Number: S1999/01 ; Brand Name: Global Video ; Client: Global Video ; IPA_ProductCoding: Entertainment & Leisure (DVD/video/music rental) ; Agency: FRAME CUNNINGHAM HOLDEN EDY ; Author: TRISTAN FULTON ;

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