HCI International: Getting under the skin of advertising - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: The aim was to position HCI as a state of the art cosmetic surgery provider. The target audience was mature women. The objective was to illustrate how cosmetic surgery could make them feel better about themselves. The advertising resulted in 318 calls which led to 106 consultations ;---(TAGS)--- Full Title: GETTING UNDER THE SKIN OF ADVERTISING : THE STORY OF HCI COSMETIC CLINIC ; Number: S1999/25 ; Brand Name: HCI International ; Client: Hci Cosmetic Clinic ; IPA_ProductCoding: Health & Social Services (Hospitals/medical centre/GP practices/clinics) ; Agency: SMARTS ; Author: SCOTT LAWRIE, ROB MONTE ;