HEBS Smokeline: How HEBS refreshed the smokeline - Scottish IPA Effectiveness Awards Case Study 1999

Brief Description: The campaign objectives were to increase awareness of the Smokeline, to match the previous number of quitters, to establish the Smokeline as a counselling service and to regain the high levels of calls. An improved understaning of the audience - people giving up smoking was required. Smokeline successfully managed to improve efficiency ;---(TAGS)--- Full Title: HOW HEBS REFRESHED THE SMOKELINE ; Number: S1999/19 ; Brand Name: Health Education Board Scotland - Anti-Smoking ; Client: Health Education Board For Scotland ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: The Bridge ; FB MEDIA DIRECTION ; Author: DAVID WATSON ;