30/07/2009How share of voice wins market share report - preview

A preview version of 'How share of voice wins market share'. The preview shows the first five pages of the report. The study shows that share of voice continues to drive brand growth, and without investment here, innovation in media and creativity is wasted.

The share of voice study validates and builds on findings from the IPA Databank, published in ‘Marketing in the Era of Accountability’.

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