19/10/2010ARCHIVEDHow technology is changing behaviour (and what you can do about it)

This brand new course from the IPA aims to explore how technology influences and is changing our behaviour.

Structure

Two days at LBi in Brick Lane on Thursday 4th - Friday 5th November with dinner at Shoreditch House on the first evening.

Thursday 4th November
09.30 am   Registration & breakfast
10.00 am   Mark Earls (AKA HERDmeister) discussing the key themes from his latest & 
                  upcoming book
                  Group work
12.45 pm   Lunch
02.00 pm   David Carew (Department for Works and Pensions, Chief Psychologist) 
                  and Lorenzo Wood (LBi, Chief Technology Officer) debating how technology 
                  is affecting our behaviour                    
                  Q & A session
04.00 pm   Case study: Federico Bolza (Sony Music, Vice President of Marketing Services) 
                 discussing how the music industry has had to adapt to technology changes and 
                 the lessons learnt from this
05.00 pm   Break
06.15 pm   Leave LBi for Shoreditch House
06.45 pm   Pre-dinner speech: Professor Peter Cochrane (Futurologist) discussing the 
                  technology developments we can expect in the next 5 years & beyond 
07.30 pm   Dinner

Friday 5th November
10.00 am   Registration & breakfast
10.15 am   Matt Willifer (nDreams, Partner) discussing gaming & how clients can 
                  adopt gaming to solve marketing problems
                  Q&A session
11.30 am   Simon Waldman (LOVEFiLM, Group Product Director; author of Creative 
                  Disruption) discussing how companies need to re-engineer themselves 
                  to compete in today’s market place
                  Q&A session
01.00 pm   Curry Lunch
02.00 pm   Panel discussion: The future of agencies 
                  Rory Sutherland (OgilvyOne London, Executive Creative Director; 
                  OgilvyGroup UK, Vice-Chairman; IPA President)
                  Neil Morris (Engine, Director of Innovation)
                  Ewen Sturgeon (LBi, Chief Executive)
                  Guy Hayward (JWT, Chief Executive)
                  Tom Bazeley (Lean Mean Fighting Machine, Managing Partner)
                  Steve Hatch (MEC, Managing Director)
03.00 pm   Sum up & close

This is for you if...
... you are interested in communications, how people behave and how technology is impacting our behaviour.

Next steps
Email chloe@ipa.co.uk for more information or to book your place.

The course costs £600+VAT for members and £650+VAT for non-members (all meals inclusive + a copy of Mark Earls and Simon Waldman’s new books on publication)