The IPA Effectiveness Awards are recognised by agencies and clients as adland’s most rigorous award scheme because entrants have to prove their communications strategies have worked in hard business terms. It is for this reason that this scheme has also been copied by eight other countries worldwide since the UK launch in 1980.
These written case histories are invaluable to anyone interested in marketing and marketing communications, both in the writing and the reading, because they:
— prove that communications can be a highly profitable investment
— ensure high standards of evaluation and campaign analysis
— provide an explanation for winning business strategies
On the IPA Effectiveness Awards website you will find details of the two different schemes that run under the IPA Effectiveness Award umbrella.
The competition in the 'odd year' (2009 onwards) is limited to campaigns with a total annual marketing communications budget of up to £2.5 million and has a maximum word count of 3,000.
The competition in the ‘even year’ (2006 onwards) is open to agencies worldwide. It has a maximum word count of 4,000.