26/03/2009IPA Effectiveness Awards Case Studies 1999

The 1999 Advertising Effectiveness Awards asked advertisers and agencies to demonstrate how to plan an advertising campaign and how to evaluate the results.

Grand Prix winner 1999 - Relaunch of the Crown paint brand  - BDH TBWA

BDH triumphs in AREA awards


Case studies from the 1999 IPA Effectiveness Awards can be seen below in the related content section.  ;

You can also use the Effectiveness Awards Search Engine (EASE) to interrogate over 1100 detailed case studies which form the collected learning from the entries to the IPA’s Effectiveness Awards Databank.

 

 

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