26/03/2009IPA Effectiveness Awards Case Studies 2000

The 2000 IPA Advertising Effectiveness Awards asked advertisers and agencies to demonstrate how to plan an advertising campaign and how to evaluate the results.

Grand Prix winner 2000 - Tesco - Lowe



Tesco Advert

View the winning film by clicking on the image above or visiting IPA Effectiveness Awards .

Lowe’s campaign for Tesco awarded Grand Prix at IPA Effectiveness Awards

View the 2000 winners .

Case studies from the 2000 IPA Effectiveness Awards can be seen below in the related content section. ;

You can also use the Effectiveness Awards Search Engine (EASE) to interrogate over 1100 detailed case studies which form the collected learning from the entries to the IPA’s Effectiveness Awards Databank.

 

 

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