Papers submitted to every IPA Effectiveness Award competition since 1980, including the former AREA and Scottish IPA Effectiveness Awards, have been compiled and indexed to form the IPA case study Databank. This tool is a a sophisticated relational database enabling multi-field searching, combining fields such as product category, media used and increases in market share, through to complex cross tabulations of qualitative and quantitative effectiveness measures.
The papers themselves can be accessed here, for information and for purchase.
You can also search and chart results from 30 years of effectiveness case studies by visiting the IPA Databank Online (IDOL).
All 1400 case studies have been digitally scanned and indexed by WARC, our official publisher, and also form part of the WARC database.
Before purchasing please be aware of the different prices for members, non members and students.
IPA members who want to subscribe to WARC can take advantage of a 10% discount on their annual WARC subscription . They can also download twelve free case studies from this website (only) a year. Additional downloads will then incur a charge of £25 per case study. If you want to see your agency download history please contact the IPA Information centre .
The individual case study price for non members (except students) is £40 per download. For students it is £10 per download. All purchasers will need to register as users on this website.
View the alphabetical case study list .
View by year (these links will continue to be developed but cases are already available on this site from 1980 onwards)
2009
2008
2007
2006
2005
2004
2002
2000
1999
1994
Case study summaries, brand films, and winners’ supplements are also available, free of charge, on www.ipaeffectivenessawards.co.uk There is also the annually published Advertising Works series which includes the winning cases from the year’s competition as well as additional chapters on latest industry trends from the most experienced people in adland.
The IPA dataBANK will continue to be added to and improved. This includes a major indexing programme for its content, including brief descriptions and keywords.
If you have any queries about the databank please contact the Information Team or call 020 7235 7020.
More sophisticated analyses can also be commissioned through a network of specialist databank consultants. To find out more about this service contact Janet Hull .