An IPA seminar in association with the RSA
On Wednesday 21st October the IPA will be holding a seminar at, and in association with, the RSA. Prompted by a successful 44 Club in June, this event aims to inform attendees not only about the principles of behavioural economics in general, but also how they can be applied to different aspects of the advertising industry in order to better turn our human understanding into business advantage for clients.
Agenda:
9:00-9:30am — Breakfast
9:30-9:40am — Introduction
Hamish Pringle, IPA Director General
9:40-10:10am — The RSA’s Social Brain Project
Dr Matt Grist, RSA Projects
10:10-10:40am — Is the Brain a Cynic?
Prof Nick Chater, Professor of Cognitive and Decision Sciences at University College London
10:40-11:00am — Coffee
11:00-11:30am — Why Advertising Should Care About Behavioural Economics
Rory Sutherland, IPA President and Vice-Chairman of Ogilvy Group, UK
11:30am-12:00pm — Key Behavioural Economics Theories Explained
Nick Southgate, IPA Behavioural Economics Consultant
12:00-1:00pm - Panel discussion ‘How is Behavioural Economics Relevant to the Advertising Industry?’
Mark Lund, Chief Executive of the COI
Rory Sutherland, IPA President and Vice-Chairman of Ogilvy Group, UK
Kate Waters, Planning Partner at Partners Andrews Aldridge
Tickets are restricted to a maximum of 3 per agency.
Event Dates:
21/10/2009
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Location:
RSA, 8 John Adam Street, WC2N 6EZ
Booking Deadline:
20/10/2009
Pricing inc VAT:
Member Ticket - £58.75
BOOK TICKETS:
Sorry, but the deadline for booking this event has passed!
Event Contact:
Victoria Murray
Email:
Victoria@ipa.co.uk
Phone:
020 7201 8237
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Event Presenters: Hamish Pringle, IPA;
Dr Matt Grist, RSA;
Rory Sutherland, IPA; Prof Nick Chater, UCL;
Nick Southgate, IPA;