29/09/2009IPA Social: Get involved

These ten principles are just a starting point; provokers of conversation, thought, ideas... an invitation to you (yes, YOU) to join in.  

Why?  Our aim with this project is to move the debate beyond simply the theoretical, and into the practical; examples of approaches that have worked, and which have not.  What does success look like?  What do you need to do first? 

We believe that by sharing information and case studies around 'social communications' we will all, from the largest agency to the nimblest freelancer, from the most traditional client to the youngest start-up, benefit from this open source of knowledge.

So please, join the debate...

Mark Earls   Principle 1: People not consumers	Le’Nise Brothers Principle 2: Social agenda not business agenda	John Willshire Principle 3: Continuous conversation not campaigning	Faris Yakob   Principle 4: Long term impacts not quick fixes	Katy Lindemann Principle 5: Marketing with people not to people
Neil Perkin  Principle 6: Being authentic not persuasive	Jamie Coomber Principle 7: Perpetual beta	Amelia Torode  Principle 8: Technology changes, people don't	Graeme Wood Principle 9: Change will never be this slow again	Asi Sharabi Principle 10: Measuring and evaluating your social media strategy and activities