We hope you are sitting comfortably because there's a lot here. From Rory Sutherland explaining why Adland needs to understand Behavioural Economics, key events, and most important of all, the 18 short films from the IPA Effectiveness Awards competition.
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A moment with... Nicola Mendelsohn, Chairman and Partner, Karmarama
OMD's Tim Forrest, News International's Stuart McDonald and COI's Mark Cross on why TouchPoints3 is a must-have for the industry. July 2010
What Do Clients Want trailer from The IPA on Vimeo .
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Life Lessons from an adman . Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has interesting consequences for how we look at life. TED: Ideas Worth Spreading (2009). |
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Professor Geoffrey Miller, evolutionary psychologist and author of Spent: Sex, Evolution, and the Secrets of Consumerism on sex, mutation and marketing. |
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Rory Sutherland explains why he is championing behavioural economics as President of the IPA (10:58) |
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Can the Government and the advertising industry work together? |
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Putting consumer media habits and Touchpoints under the spotlight |
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Adam Smith - What next for the marketing economy? |
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David Butler & Stuart Dyble - With the help of Honda F1 Racing, we take a look at the very different worlds of green marketing and sports sponsorship |
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Moray MacLennan - MacLennan tells us how the IPA is going to address the big issues at the heart of the advertising, marketing and media industries. |
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Creative Britain in Golden Square. ( Features speeches from the Rt. Hon Andy Burnham MP, Secretary of State for Culture Media and Sport, Lord Saatchi, Sir John Sorrell and Moray MacLennan. |
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Mission impossible? Video blog of whether you can create a win-win relationship between agencies, clients and procurement. (5:18) |