We hope you are sitting comfortably because there's a lot here. From Rory Sutherland explaining why Adland needs to understand Behavioural Economics, key presentations from IPA events like the Strategy Conference, and most important of all, the 18 short films from the IPA Effectiveness Awards competition
Latest:
What do clients want? This hour-long film features clients including Procter & Gamble, the COI and Honda providing their own perspective on what works best for them. Click here to watch the 'What do clients want?' film or preview the video now:
What Do Clients Want trailer from The IPA on Vimeo.
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Life Lessons from an adman. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has interesting consequences for how we look at life. TED: Ideas Worth Spreading (2009). |
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Professor Geoffrey Miller, evolutionary psychologist and author of Spent: Sex, Evolution, and the Secrets of Consumerism on sex, mutation and marketing. |
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Rory Sutherland explains why he is championing behavioural economics as President of the IPA (10:58) |
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Can the Government and the advertising industry work together? |
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Putting consumer media habits and Touchpoints under the spotlight |
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Adam Smith - What next for the marketing economy? |
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David Butler & Stuart Dyble - With the help of Honda F1 Racing, we take a look at the very different worlds of green marketing and sports sponsorship |
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Moray MacLennan - MacLennan tells us how the IPA is going to address the big issues at the heart of the advertising, marketing and media industries. |
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Creative Britain in Golden Square. ( Features speeches from the Rt. Hon Andy Burnham MP, Secretary of State for Culture Media and Sport, Lord Saatchi, Sir John Sorrell and Moray MacLennan. |
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Mission impossible? Video blog of whether you can create a win-win relationship between agencies, clients and procurement. (5:18) |