AllOurBestWork.com is a new website, set up by the IPA and created by Kinship Networking, which provides agency members and their staff with the opportunity to upload their portfolios, showcase their best work and comment on the work of others. It was officially launched at an IPA drinks reception last night (25th November 2008).
Using a simple but unique process, individuals can interact with one another through ‘dabbing’ the work and agencies on the site. Dabs are colour coded: yellow dabs to comment on a piece of work, blue dabs where the person worked on the execution or works at the agency, and pink dabs to indicate a positive mark for the profiled work or agency.
Says Marc Giusti, Creative Partner at GT London and Vice-Chairman, IPA Digital Creative Group, “For the very first time, we can now see the best work from the best agencies, side-by-side. An idea and experience that we hope allows creativity from any sector to be searched for, celebrated, discussed and shared.”
AOBW is currently a free service for IPA agencies, although everyone is welcome to view the work, comment on it, or dab it. Full details can be found at
www.allourbestwork.com. Agencies who would like to have a profile on the site can contact
AOBW@ipa.co.uk. Non IPA members interested in participating in AOBW can email
AOBW@ipa.co.uk.